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Educational Communication Management of Civil Service Police Unit Members In The Community of Kerinci District Maruli Hutagalung; A As’ad; Abd. Malik; S Sodiah
Tadbir : Jurnal Studi Manajemen Pendidikan Vol. 8 No. 2 (2024)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jsmp.v8i2.8532

Abstract

The Civil Service Police Unit carries out service duties as educators and caretakers for the community. Civil Service Police Unit has been seen as tough and rude up to now, but Kerinci Civil Service Police Unit members are tasked with prioritizing human values to make people trust and obey government regulations. This discuss members' communication strategies in educating public, using a descriptive qualitative approach and case study research on the Civil Service Police Unit of Kerinci Regency. Researchers collected data through interviews, observation and documentation involving subjects consisting of members of the Civil Service Police Unit and the community in the Kerinci area. The research results show that the communication strategies for Civil Service Police Unit members include: preparing communicative and supportive members as communicators, conducting briefings, carrying out repressive socialization twice, taking action against people who still violate, providing guidance, and handing over criminal acts to the police. The obstacles faced are unprofessional human resources, indicated by: inappropriate educational background, not having experience in the Civil Service sector, and a lack of training so that they do not control the scope for Civil Service Police Unit and find it difficult to advance. Recommendations to the Regent of Kerinci Regency and Heads of Units to formulate policies to improve Human Resources management starting from recruitment, providing education and training, and improving member welfare.
PENGARUH BRAND AMBASSADOR DAN LABEL HALAL TERHADAP MINAT BELI PRODUK WARDAH DI DESA BAYAT ILIR KECAMATAN BAYUNG LENCIR Ria Anggilia; Abd. Malik; Erwin Saputra Siregar
Jurnal Publikasi Ilmu Manajemen Vol. 2 No. 1 (2023): Maret: Jurnal Publikasi Ilmu Manajemen 
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1216.334 KB) | DOI: 10.55606/jupiman.v2i1.1030

Abstract

This research aims to determine the influence of brand ambassadors and halal labels on the interest in buying Wardah products in Bayung Lencir District, Bayat Ilir Village. This type of research uses quantitative research. The data used in this study is primary data obtained using data collection techniques from questionnaires. The sample obtained in this study was 102 respondents. The technique in sampling in this study used a non probability sampling method. Analyzed using multiple linear regression analysis. The results of the analysis of this study indicate that the brand ambassador variable has a partial influence on buying interest in Wardah products with a significant level of 0.010 where t count (2,611) > t tabele (1,660). The Halal Label variable does not have a partial effect on buying interest in Wardah products with a significant level of 0.253 where t count (1,149) > t tabele (1,660). Simultaneous test results, brand ambassador and halal label have an effect on Wardah product purchase interest with a significant level of 0.007.