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The Social Media Content Production Process for Radio Global FM Surabaya’s Instagram Account Kadishya Aditri Kurnia; Yuli Candrasari
International Journal of Social Sciences, Language, and Education Vol. 1 No. 3 (2026): : July: Didakta: International Journal of Social Sciences, Language, and Educat
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/6rpfna03

Abstract

The digital transformation of the radio broadcasting industry requires a paradigm shift from traditional audio-centric models to integrated multi-platform strategies. This study examines the content production process of the @globalfmsby Instagram account to understand how Radio Global FM Surabaya maintains its relevance among modern women and families. Employing a descriptive-operational case study approach with immersive participatory observation, this research identifies three critical production phases: pre-production, production, and post-production. Findings reveal that the station utilizes a structured methodology involving audience-based content pillars, visual assets synchronized with brand identity, and the application of AIDA copywriting techniques bolstered by analytical evaluation. The results demonstrate that effective media convergence is not the byproduct of spontaneous creativity but the result of rigorous, data-driven planning and systematic content management. This study contributes to the literature by providing a professional framework for radio stations seeking to harmonize their broadcast heritage with the requirements of the social media attention economy, ensuring sustainable audience engagement in an increasingly fragmented digital environment.
Analisis Framing Pemberitaan Kunjungan Prabowo Subianto di Kampung Nelayan Merah Putih Gorontalo pada Media Online Tempo.Co Andwi Cahya Litaba; Yuli Candrasari
Journal of Creative Student Research Vol. 4 No. 5 (2026): Oktober: Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v4i5.6549

Abstract

Prabowo Subianto's visit to Kampung Nelayan Merah Putih in Gorontalo became a subject of coverage in online media. One of the online media outlets reporting on this visit was Tempo.co. One of the widely discussed reports regarding the visit was the statement using the phrase "orang pintar" (smart people) in one of the news articles about the working visit to Kampung Nelayan Merah Putih Gorontalo. As a mass media outlet, Tempo.co also published several reports related to Prabowo Subianto's speech delivered during the working program visit. This study aims to examine how Tempo.co frames the news as a mass media outlet to influence the wider public regarding the visit. This research is a qualitative study using the framing analysis method by Zhongdang Pan and Gerald M. Kosicki. The analyzed news articles were collected within the timeframe of May 9–10, 2026. This study yielded several findings in the form of elaborations on syntactic, script, thematic, and rhetorical structures. The research indicates that Tempo.co constructs a frame that is influenced by the media's own ideology. The framing applied to the four analyzed news articles demonstrates a skeptical frame toward the policies presented by Prabowo Subianto during his visit to Kampung Nelayan Merah Putih.