Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Conference on Innovation in Health, Accounting, and Management Sciences Proceeding
Aslam Al Hussaini
Program Studi S1 Manajemen. Fakultas Ekonomi. Universitas Setia Budi Surakarta.
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANTESEDEN KESETIAAN PASIEN DALAM KONTEKS PEMASARAN HUBUNGAN Aslam Al Hussaini; Waluyo Budi Atmoko; Ariefah Yulandari
Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem
Publisher : Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (143.879 KB) | DOI: 10.31001/cihams.v1i.36

Abstract

his study aims to examine patient loyalty which is influenced by relationship marketing within the hospital institution. Data were obtained through quisionnares that were distributed directly to PKU Muhammadiyah Surakarta hospital patient. The sample of this study amounted to 200. The sampling technique used pur posive sampling technique. Hypothesis testing using SEM (Structural Equation Modeling). The result in this study indicate that the quality of the relationship has a significant effect on patient loyalty. Satisfaction has no significant effect on patient loyalty. Trust has no significant effect on patient loyalty. Commitment has significant effect on patient loyalty. The relationship benefits have a significant effect on the quality of the relationship. The relationship benefits have a significant effect on satisfaction. The relationshi p benefits have a significant effect on trust. The relationship benefits have a significant effect on commitment.
Co-Authors Ariefah Yulandari Waluyo Budi Atmoko