Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Conference on Innovation in Health, Accounting, and Management Sciences Proceeding
Marinda Dwi Widiastari
Program Studi S1 Manajemen. Fakultas Ekonomi. Universitas Setia Budi Surakarta.
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANTESEDEN DAN KONSEKUENSI KOMUNITAS MEREK PMI Marinda Dwi Widiastari; Waluyo Budi Atmoko; Ariefah Yulandari
Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem
Publisher : Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (144.07 KB) | DOI: 10.31001/cihams.v1i.52

Abstract

This study aims to examine the perceived quality of the brand community psychological expectation. The uniquness of a brand is influenced by the psychological understanding of the brand community. A high psychological understanding of the brand community can affect positive word of mouth communication. Data collection was obtained through a questionnaire distributed to members of the PMI Surakarta blood donor community, which consisted of 200 questionnaires. This hypothesis test uses SEM (Structural Equation Modeling) analysis with the path analysis method. The result show that perceived quality has a positive effect on the psychological understanding of brand communication, brand uniqueness has a positive effect on psychological understanding of the community, psychological understanding of brand community has a positive effect on word-of-mouth communication.
Co-Authors Ariefah Yulandari Waluyo Budi Atmoko