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All Journal Conference on Innovation in Health, Accounting, and Management Sciences Proceeding
Nur Jannah Eka Rachmawati
Program Studi S1 Manajemen. Fakultas Ekonomi. Universitas Setia Budi Surakarta.
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences

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DETERMINAN PERILAKU BELI PRODUK HIJAU Nur Jannah Eka Rachmawati; Waluyo Budi Atmoko; Ariefah Yulandari
Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem
Publisher : Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (144.597 KB) | DOI: 10.31001/cihams.v1i.54

Abstract

This study aims to examine the effect of consumer’s purchase intention and the behaviour. Customer’s purchase intention has some factors. The factors are green product knowledge, perceived consumer effectiveness, perceived price, and green trust. The high consumer’s purchase intention affects the consumer behaviour. The data collect by using questionnaires for the green customers in Surakarta with cluster. The sample collection was taken from 200 respondents. This analysis uses Structural Equation Modelling (SEM), moderate regress analysis and logistic regress analysis. The result of the sudy shows that customer’s purchase intention give the positive effect of their behaviour, green trust gives the positive effect of purchas e intention, perceived cnsumer effectiveness gives the positive effect of purchase intention, perceived price does not moderate the rellation between green trust and purchase intention, green product knowledge gives the possitive effect of green trust, and green product knowledge gives the positive effect to the perceived consumer effectiveness
Co-Authors Ariefah Yulandari Waluyo Budi Atmoko