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All Journal Inter Script: Journal of Creative Communication Inter Community : Journal of Communication Empowerment
Rosita Anggraini
Sekolah Tinggi Ilmu Komunikasi Inter Studi
Social Sciences

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PENGARUH TERPAAN MEDIA TERHADAP REPUTASI LEMBAGA PEMERINTAH Tias Mustika; Rosita Anggraini
Inter Script : Journal of Creative Communication Vol 1, No 1 (2019): Inter Script : Journal of Creative Communication
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.412 KB) | DOI: 10.33376/is.v1i1.350

Abstract

The purpose of this study was to determine the effect of media exposure on reporting cases of alleged corruption in the sale and purchase of positions on Television on the reputation of the Ministry of Religion in Cipadu residents, Tangerang. The theory used in this research is exposure to the media and reputation. This research uses a quantitative approach by distributing questionnaires to respondents with explanatory analysis. The results of the study explained that Ha who stated that there was an influence between the variables of media exposure regarding the reporting of alleged cases of corruption in buying and selling positions on Television on the reputation of the Ministry of Religion on Cipadu Tangerang residents was received. Ho also pointed out that there was no influence of the media exposure variable on reporting cases of alleged corruption in the sale and purchase of positions on the reputation of the Ministry of Religion in Cipadu residents, Tangerang rejected. The magnitude of the level of the effect coefficient interval lies in the low region, so it can be concluded that the media exposure to the reputation of the Ministry of Religion has a low influence.
PENGARUH YOUTUBE ADVERTISING TERHADAP RESPONS KONSUMEN Arief Pratama; Rosita Anggraini
Inter Community: Journal of Communication Empowerment Vol 1, No 1 (2019): Inter Community : Journal of Communication Empowerment
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (464.969 KB) | DOI: 10.33376/ic.v1i1.354

Abstract

The purpose of this research is to study YouTube advertising research on consumer responses. The theory used is the theory of advertising value (informativeness, credibility, entertainment, irritation) and consumer response theory (awareness, knowledge, preferences, preferences, beliefs, purchases). This research is quantitative, while the research method is a survey with a type of explanatory research. The population in this study 344 people were students of STIKOM Interstudi year 2016-2017. To determine the sample size using the Slovin formula, collecting 100 respondents. The technique of answering data is done by closed question questionnaire, observation, literature, and literature study. While the data analysis technique is done by processing data using SPSS, analyzing data with statistical formulas and interpreting them. The results of this study are among YouTube advertisements on consumer responses showing strong results.
Co-Authors Arief Pratama Tias Mustika