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All Journal Jurnal Sosial-Politika
Sefia Elvara Maharani
Ilmu komunikasi Fisip Unmul
Social Sciences

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Menjamurnya Pengaruh K-Pop di Kancah International dan Merk Global Dinda Martalia; Gesy Lutfiah RO; Sefia Elvara Maharani
Journal Social Politica Vol 2 No 2 (2021)
Publisher : Jurnal Sosial-Politika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.827 KB) | DOI: 10.54144/jsp.v2i2.36

Abstract

K-Pop itself is a design that has been very carefully prepared to provide a new breakthrough in the field of entertainment media among the world community. With the proliferation of K-Pop among the public, this article uses conceptual results obtained from various sources available on the internet, and on all social media platforms. Currently K-Pop culture has entered international culture, even affecting the audience. The rise of K-Pop is one of the right strategies when the Korean government is intensively promoting Korean culture to the international scene. The outbreak of this k-pop fever is a step forward for the Korean state to prosper its country and we as culture connoisseurs should not swallow the culture that enters our own country raw. Keywords: Korean fever in popular culture, imitation of K-pop culture, the influence of "Shopee Blackpink as Brand Ambassador" advertising on online shopping interest
Co-Authors Dinda Martalia Gesy Lutfiah RO