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All Journal JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Bisnis Dan Kajian Strategi Manajemen
Dyah Kurniawati
Universitas Katolik Widya Mandala Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisa Kecanggihan Investor dalam merespon Pengumuman PSBB kedua di Provinsi DKI Jakarta (Studi empiris pada perusahaan LQ-45) Y Djoko Sukoco; Vivi Ariyani; Dyah Kurniawati
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol 5, No 1 (2022): JIMEK VOLUME 5 NO 1 2022 (JULI)
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (497.119 KB) | DOI: 10.30737/jimek.v5i1.1880

Abstract

Tujuan penelitian ini adalah untuk menganalisa kecanggihan investor dalam merespon Pengumuman PSBB kedua di Provinsi DKI Jakarta pada LQ-45 periode kedua, yaitu bulan Agustus hingga Januari 2021, karena pengumuman PSBB kedua tanggal 13 September 2020 berada pada periode tersebut. Menggunakan pengujian efisiensi pasar setengah kuat, dan menganalisa kecanggihan investor pada peristiwa pengumuman dan disekitar tanggal pengumuman PSBB kedua. Hasil penelitian ini, investor di Bursa Efek Indonesia termasuk investor yang cepat merespon sebelum peristiwa pengumuman, pada saat pengumuman dan setelah pengumuman PSBB kedua. Hal ini dapat menjelaskan bahwa investor BEI canggih, karena memahami peristiwa pengumuman dan merespon dengan cepat disekitar tanggal pengumuman terjadi 
Pengaruh Store Atmosphere dan Kualitas Produk Terhadap Loyalitas Pelangggan Tanjung Coffee Madiun anita carolina hendratmo; Dyah Kurniawati
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 10, No 1 (2026): Jurnal Bisnis Dan Kajian Strategi Manajemen
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbksm.v10i1.14055

Abstract

Coffee shops in Indonesia have shown rapid growth in recent years. This phenomenon has occurred due to an increase in coffee consumption among various segments of society, from the young to the old. Coffee shops have become comfortable places for various activities, from doing work, meetings, or just chatting. One of the newest and fastest-growing coffee shops in the city of Madiun is Tanjung Coffee, which began operating in August 2025 and is located on Tanjung Manis Street. This study aims to analyze the influence of store atmosphere and product quality on customer loyalty at Tanjung Coffee Madiun. The data in this study was obtained from questionnaires. The population in this study was Tanjung Coffee Madiun customers. The sample in this study consisted of 100 respondents using purposive sampling. Data analysis used multiple linear regression with the help of SPSS version 20 to test the influence of each independent variable on the dependent variable. The results showed that store atmosphere and product quality had a significant positive partial effect on customer loyalty, with significance values of 0.013 and 0.002, respectively, and t values of 2.537 and 3.167. These findings confirm that a comfortable store atmosphere and good product quality contribute significantly to building long-term relationships and increasing customer loyalty at Tanjung Coffee Madiun
Co-Authors anita carolina hendratmo Vivi Ariyani Y Djoko Sukoco