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All Journal DIKTUM: JURNAL SYARIAH DAN HUKUM
Moh Nasuka
Universitas Islam Nahdlatul Ulama (UNISNU) Jepara
Humanities Law, Crime, Criminology & Criminal Justice

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PENINGKATAN LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN DENGAN LAYANAN INTI Moh Nasuka
DIKTUM: Jurnal Syariah dan Hukum Vol 15 No 2 (2017): Diktum : Jurnal Syariah dan Hukum
Publisher : Fakultas Syariah dan Hukum Islam Institut Agama Islam Negeri (IAIN) Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (544.887 KB) | DOI: 10.35905/diktum.v15i2.435

Abstract

Abstract: Customer loyalty has been recognized as an important source to maintain sustainable competition within an institution. One effort that can be done to improve customer loyalty is to provide customer satisfaction. Judging from the philosophical aspect, there is a very fundamental difference between the basic thinking of conventional marketing concepts with the concept of Islamic marketing. The concept of Islamic marketing based Maq?sid Syar?'ah Theory where the relationship of exchange or muamalah based on the values of worship to Allah SWT. The concept of Islamic marketing emphasizes on the aspect of maximization of value that is to obtain the benefit of life both in the world and the hereafter as the goal of Islamic Shari'ah decrease, not merely to pursue profit as much as possible. Such marketing concepts will shape the behavior of marketers to act in an honest and fair manner that grows from within the marketer's conscience, thus avoiding unethical behavior that can harm customers, themselves, or others.
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