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All Journal Mandiri: Jurnal Akuntansi dan Keuangan
Dhany Prasetyo
Sekolah Tinggi Ilmu Ekonomi Surakarta
Economics, Econometrics & Finance

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Peran Ekonomi Kreatif Dalam Meningkatkan Pendapatan UMKM Pusat Grosir Solo di Masa Pandemi Covid-19 Dhany Prasetyo; Ismunawan Ismunawan
Mandiri : Jurnal Akuntansi dan Keuangan Vol. 1 No. 3 (2022): Oktober 2022
Publisher : Lembaga Riset Ilmiah, Yayasan Mentari Meraki Asa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.365 KB) | DOI: 10.59086/jak.v1i3.153

Abstract

This study aims to determine the role of the creative economy in increasing the income of MSMEs at the Solo Wholesale Center during the Covid-19 pandemic. This study applies a qualitative descriptive approach. Data collection techniques apply interview, observation, and documentation techniques. The data analysis method uses an interactive model consisting of four steps of analysis, namely data collection, presentation, data reduction, and drawing conclusions. The results of the study show that the creative economy implemented by traders at PGS Solo has a positive influence on business continuity, although the increase in income obtained has not been able to cover the decrease in income felt during the Covid-19 pandemic. The creative economy is able to foster enthusiasm and optimism to survive and rise in running a business during the Covid-19 pandemic.
Co-Authors Ismunawan Ismunawan, Ismunawan