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All Journal JURNAL MANAJEMEN
Nurbaeti Nurbaeti
Program Studi S3 Pariwisata Sekolah Tinggi Pariwisata Trisakti
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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THE EFFECT OF COMPENSATION ON EMPLOYEE PERFORMANCE AND EMPLOYEE SATISFACTION AS AN INTERVENING VARIABLE AT HOTEL GROVE SUITES JAKARTA Fetty Asmaniati; Nurbaeti Nurbaeti; Ismeth Emier Osman; Elda Nurmalinda
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 1 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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This research aims to formulate an accurate digital marketing strategy that Camira Kitchen can implement for business development post-Covid-19 pandemic. This research method uses descriptive qualitative method with a case study approach. The data analysis technique uses SWOT analysis. The result showed that the company could implement the most accurate strategy, the market penetration strategy, which is to improve product taste, company services, and content quality to resolve the market competition. This strategy focuses on developing the company’s Instagram by uploading educational content about how to make products, pack products, company’s service, and improve the quality of photos or videos. This strategy is expected to reach the engagement stage until the purchasing decision stage
GENDER AND INVESTMENT BEHAVIOR: A REVIEW AND BIBLIOMETRIC ANALYSIS Rina Suprina; Ikin Solikin; Budi Supriatono Purnomo; Nurbaeti Nurbaeti
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 1 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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The effect of gender differences on investment behavior is a research topic that needs to be explored to understand the phenomena. This paper is to review the literature on gender and investment behavior, as well as their influence on other dimensions. The Publish or Perish software was used to acquire literature data, and the Google Scholar database was chosen. The term used for the title is "gender investment." The initial search yielded 213 publications published between 2016 and 2021. Then, 112 articles were selected from the 213 literatures that were chosen. Using the Mendeley reference manager and the Publish or Perish software, information on the most cited articles was compiled. In addition, the 112 references were processed with the VOS Viewer to generate cluster data containing the items that appear in each cluster. Also demonstrated were the overlay visualization, density visualization, and author network connected with keywords. This study gives an overview of gender issues in investment behavior for future research.
Co-Authors Elda Nurmalinda Fetty Asmaniati Ikin Solikin Ismeth Emier Osman Purnomo, Budi Supriatono Rina Suprina