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All Journal JURNAL MANAJEMEN Jurnal Ekonomi Bisnis dan Manajemen Jurnal Ilmiah Ekonomi dan Manajemen
Rohmad Prio Santoso
Universitas Hasyim Asy’ari
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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THE ANALYSIS OF DIGITAL MARKETING IN EFFORTS TO IMPROVE COMPETITIVE ADVANTAGES IN MSMEs Winaika Irawati; Rohmad Prio Santoso
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 1 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of the research is to find out, 1) the effect of implementing digital marketing through interactive indicators on competitive advantage, 2) the effect of implementing digital marketing through incentive program indicators on competitive advantage, 3) the effect of implementing digital marketing through site design indicators on competitive advantage. 4) the effect of applying digital marketing through cost/transaction indicators on competitive advantage This research is a quantitative research, which uses multiple linear regression analysis as its approach. The research population is culinary business actors in the sugarcane area of ??Sokosari. The research sample was 30 respondents. The research findings show: digital marketing indicators, namely interactive, incentive programs, site design, cost/transactions have partial or simultaneous effects on competitive advantage in the culinary business of the Sokosari area. seen from the simultaneous test where sig 0.00 <0.05
Pengaruh Promosi dan Inovasi Produk Terhadap Minat Beli Honda Scoopy (Studi Kasus Pada PT. Tunas Dwipa Matra Diwek, Jombang) Dwi Agustin; Rohmad Prio Santoso
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 1 No. 4 (2023): Oktober
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v1i4.352

Abstract

The purpose of this research is to understand and provide an understanding regarding the influence of promotion and product innovation on buying interest of Honda Scoopy at PT. Tunas Dwipa Matra Diwek, Jombang. This study applies a quantitative approach. This study utilizes a saturated sample to sample the entire population, which consists of 68 respondents. Studies show that: (1) Promotion has a positive and significant influence on the intention to buy a Honda Scoopy at PT. Tunas Dwipa Matra Diwek, Jombang. (2) Product innovation has a positive and significant influence on the intention to buy a Honda Scoopy at PT Tunas Dwipa Matra Diwek, Jombang. (3) Product Promotion and Innovation simultaneously have a positive and significant influence on the intention to buy Honda Scoopy at PT. Tunas Dwipa Matra Diwek, Jombang.
Pengaruh Bauran pemasaran terhadap keputusan pembelian hijab pada CV Zam Zam Candimulyo Jombang Ahmad Rowaib Ramadani; Rohmad Prio Santoso
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 1 No. 4 (2023): Oktober
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v1i4.360

Abstract

This study aims to determine the influence of marketing mix on purchasing decisions. This research took the object of CV Zam Zam Candimulyo jombang. The type of research used is quantitative research, the population in this study is customers who buy or order hijab at CV Zam Zam Candimulyo jombang which ranges from 150 people per month with a sample of 60 people. The results showed (1) the influence of the product has a partial influence on the decision to purchase hijab on CV Zam Zam Candimulyojombang (2) the influence of price has a partial effect on the decision to purchase hijab on CV Zam Zam Candimulyo jombang (3) the influence of place has a partial influence on the decision to buy hijab on CV Zam Zam Candimulyo Jombang (4) the influence of promotion has a partial influence on the decision to purchase hijab on CV Zam Zam Candimulyo Jombang (5) the influence of the marketing mix has a simultaneous and significant influence on the decision to purchase hijab on CV Zam Zam Candimulyo Jombang.
PENGEMBANGAN KUALITAS PRODUK SERTA CITRA MEREK PADA KEPUASAN PELANGGAN PT. HEXACON UTAMA MOJOAGUNG Indah Diana Marzuki; Rohmad Prio Santoso
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 1 No. 3 (2023): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v1i3.244

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan citra merek terhadap kepuasan pelanggan. Objek dari penelitian ini adalah PT. Hexacon Utama Mojoagung Jombang. Metode yang digunakan dalam penelitian ini adalah metode asosiatif dengan pendekatan kuantitatif. Pengambilan sampel dalam penelitian ini menggunakan teknik non probability sampling dan jenis yang dipakai adalah sampling jenuh pada 30 pelanggan di PT.Hexacon Utama. Pengumpulan data dalam penelitian ini dilakukan melalui observasi, interview (wawancara) dan kuesioner (angket). Skala pengukuran yang digunakan dalam penelitian ini adalah skala likert. Teknik analisa data yang digunakan yaitu uji validitas, uji reliabilitas, uji asumsi klasik, uji hipotesis dan analisis regresi linier berganda, uji koefisien determinasi (R2). Hasil penelitian ini menunjukkan bahwa: (1) Kualitas produk berpengaruh secara signifikan terhadap kepuasan pelanggan pada PT. Hexacon Utama, (2) Citra merek berpengaruh secara signifikan terhadap kepuasan pelanggan pada PT. Hexacon Utama, (3) Kualitas produk dan citra merek berpengaruh secara simultan terhadap kepuasan pelanggan pada PT. Hexacon Utama Mojoagung Jombang.
Co-Authors Ahmad Rowaib Ramadani Dwi Agustin Indah Diana Marzuki Winaika Irawati