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All Journal Bussman Journal : Indonesian Journal of Business and Management The Academy Of Management and Business (TAMB)
Ika Novaliana
Sekolah Tinggi Ilmu Ekonomi Nganjuk
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Remarketing Dan E-Payment Untuk Meningkatkan Volume Penjualan Pada E-Commerce Ika Novaliana
The Academy Of Management and Business Vol 2, No 1 (2023): February
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/tamb.v2i1.243

Abstract

The remarketing strategy of utilizing electronic technology (e-commerce) as a buying and selling medium that uses the internet to promote its products by utilizing e-payment information technology will make it easier for customers to make non-cash payment transactions so that they are practical and efficient. This study aims to analyze remarketing and e-payment strategies in an effort to increase sales volume on e-commerce sites. This study uses a quantitative approach with a causal associative method. The data collection technique uses a questionnaire given to respondents using the Google Forms platform. The population and sample in this study were 97 STIE Nganjuk students, namely students who had shopped online on e-commerce sites using e-payment. For sampling, using purposive sampling technique, with multiple linear regression analysis technique. Hypothesis testing through t test (partial) and F test (simultaneous). The results showed that remarketing had a partial and significant effect on sales volume, as evidenced by the acquisition of a t count value greater than t table with a significance of less than 0.05. E-Payment has a partial and significant effect on sales volume, as evidenced by the acquisition of a t count value that is greater than t table with a significance of less than 0.05.
PENGARUH PENDIDIKAN, PERSON JOB FIT DAN PUNISHMENT TERHADAP KINERJA PEGAWAI KANTOR DINAS PENDIDIKAN PROVINSI JAWA TIMUR Priyo Budiarto; Ika Novaliana; Indrian Supheni
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 3 (2023): Bussman Journal | September - Desember 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i3.182

Abstract

The research sample was 98 respondents taken from employees of the East Java Provincial Education Office. The results of the research concluded that there is a significant effect of education on employee performance, there is a significant effect of person job fit on employee performance, there is a significant effect of punishment on employee performance and there is a joint effect of education, person job fit and punishment on the performance of Education Department employees East Java Province. Education, person job fit and punishment which have a significant influence mean that the East Java Province DINDIK must always update the curriculum vitae and academic achievements of employees and non-academic employees. The results of the research show that there are other factors that can influence employee performance besides education, person job fit and punishment, therefore it is recommended that the personnel section of the East Java Provincial Education Office should pay more attention to qualification levels such as providing wages, learning or training, incentives for improvement. career advancement according to the basic abilities of employees and increasing employee work motivation
Co-Authors Indrian Supheni Priyo Budiarto