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All Journal Journal of Economic and Management (JECMA)
Nafisah Nur Zafitri Ashar
Universitas Muhammadiyah Sorong
Economics, Econometrics & Finance Social Sciences

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Pengaruh Relationship Marketing dan Customer Value Terhadap Loyalitas Pelanggan Indihome Pada PT Telkom Indonesia di Kota Sorong Susetyowati Sofia; Nafisah Nur Zafitri Ashar; Agilistya Rahayu
Journal of Economics and Management (JECMA) Vol. 5 No. 1 (2023): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46772/jecma.v5i1.990

Abstract

This study aims to determine how much influence Marketing Relationships and Customer Value have on Customer Loyalty. The method used in this research is the correlation method with a quantitative approach. The population in this study were customers of Indihome PT.Telkom Indonesia in Sorong City in March 2022, totaling 326 people. Sampling technique using random sampling method. The results of the study are 1), there is an influence of Relationship Marketing on Indihome Customer Loyalty PT.Telkom Indonesia Sorong City 2) there is an influence of Customer Value on Indihome Customer Loyalty PT.Telkom Indonesia Sorong City, 3) there is an effect of Relationship Marketing and Customer Value on Indihome Customer Loyalty PT. Telkom Indonesia, Sorong City
Co-Authors Agilistya Rahayu Sofia, Susetyowati