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All Journal BISEI: Jurnal Bisnis dan Ekonomi Islam
Ziyadatul Iffatis Silmi
Program Studi Ilmu Administrasi Niaga, Fakultas Bisnis dan Bahasa, Universitas Pesantren Tinggi Darul
Economics, Econometrics & Finance Social Sciences

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Analisis Customer Relationship Management (CRM) Dalam Meningkatkan Jumlah Nasabah KSU BTM Surya Amanah Jombang Ririn Susilawati; Ziyadatul Iffatis Silmi
Bisei : Jurnal Bisnis dan Ekonomi Islam Vol 7 No 2 (2022): Desember
Publisher : Fakultas Ekonomi, Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bisei.v7i2.3653

Abstract

Today’s marketing world not only focuses on the quality of products or services but also focuses on the quality of company relationships with customers. Companies that keep relationship afloat with customers have the power to compete with competitors in the same area. Marketing strategies that have the essense of maintaining relationships and increasing customer quantity are customer relationship management. The purpose of this study is to understand and describe financing murabahah and customer analyses management in increasing customer loyalty. The study uses descriptive qualitative research with tehniques of observation, interview and documentation collection. The results of this study are known that the murabahah financing prosedure was undertaken systematically and implementing CRM through prime service by combining aspects of the process, people and technologies, which have resulted in increased financing loyalty to BTM Surya Amanah Jombang.
Co-Authors Ririn Susilawati