Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Binus Business Review JRMSI - Jurnal Riset Manajemen Sains Indonesia
Hartoyo
IPB University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Loyalty Level of Traditional Retail Stores to Suppliers in the Era of Digital Transformation in Indonesia Mujianto; Hartoyo; Rita Nurmalina; Eva Z. Yusuf
Binus Business Review Vol. 14 No. 1 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i1.8582

Abstract

In Indonesia, the loyalty of traditional retail stores to suppliers in business relationships has not been widely described and explored, especially in the current era of digital transformation. Meanwhile, their business potential is enormous, with an estimated business value of 817 trillion per year. This business value contributes to 69% of the total Fast Moving Consumer Goods (FMCG) retail industry business in Indonesia. The research aimed to describe the situation of traditional retail stores with suppliers and their level of loyalty in the Business to Business (B2B) market. The research also wanted to find out the respondents’ profiles in relation to loyalty indicators. The method applied was a descriptive analysis method to map perceptions and opinions of traditional retail stalls against suppliers. Furthermore, the Top Two Box method was used to assess the loyalty level, while the respondents’ profiles were analyzed using cross-tabulation analysis. The respondents were 500 owners of traditional retail stores with proportionate stratified random sampling through an offline questionnaire. The results show that the retail service quality, trust, commitment, and satisfaction are relatively good. Meanwhile, the merchandising and website quality need to be improved. Approximately 75,4% of retail stores are loyal to their suppliers, while the remaining 24,6% are disloyal. These results are useful for supply companies to establish business-to-business relationships with traditional retail stores in Indonesia to create, develop, and maintain maximum loyalty.
Entrepreneur Orientation and Social Capital As A Key To Developing Dynamic Capability: A Conceptual Framework Annuridya Rosyidta Pratiwi Octasylva; Lilik Noor Yuliati; Hartoyo; Agus W Soehadi
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.186

Abstract

Various economic problems can be solved with good entrepreneurship. SMEs are part of entrepreneurship that plays an essential role in the economy, including reducing unemployment and improving a country's economy. Environmental conditions that are VUCA (Volatility, Uncertainty, Complexity, Ambiguity) make SMEs have obstacles such as lack of competence, capacity, knowledge and skills of SME actors to adapt in running a business. The ability of SMEs to be able to continue to run their business makes SMEs must have dynamic capabilities that come from internal and external SMEs. Therefore, the purpose of this paper is to review the relevant literature in determining the theories that can shape the dynamic capabilities of SMEs. Based on a literature review, this research generated the result that entrepreneurial orientation (internal) and social capital (external) is critical in developing SMEs' dynamic capability. Keywords: dynamic capability, entrepreneur orientation, literature review, small medium entrepreneur, social capital
PROPOSED CONCEPTUAL FRAMEWORK FOR STUDYING NON-USERS RICE FARMERS' INTENTION TO USE COMMERCIAL BIOPESTICIDES PRODUCTS Istriningsih; Ujang Sumarwan; Hartoyo; Budi Suharjo
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol 14 No 02 (2023): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.014.2.07

Abstract

Commercial biopesticide products have been developed for a long time in Indonesia, but until now the level of application is still relatively low. This paper aims to determine the factors that are expected to influence the intention of non-users rice farmers to use commercial biopesticide products. Furthermore, a conceptual framework of intention to use commercial biopesticide products is proposed. Based on the literature review of previous empirical studies in various contexts, this paper has explored the factors that influence the intention of using biopesticides. Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) is employed as the main theoretical basis in this study which can be extended with relevant constructs to the research context (extended UTAUT2). The proposed conceptual framework recommends that non-users rice farmers' intention to use commercial biopesticide products is expected to be influenced by variables namely performance expectancy, effort expectancy, social influence, facilitating condition, price value, perceived need, information publicity, and product marketing. This integrative conceptual framework is expected to have a theoretical contribution to understand the factors of non-users rice farmers’ intention to use commercial biopesticide products. In addition, it is beneficial for policymakers and managers to formulate and implement strategies to increase rice farmers' intention to use commercial biopesticide products.
Co-Authors Agus Wijaya Soehadi Annuridya Rosyidta Pratiwi Octasylva Budi Suharjo Eva Z. Yusuf Istriningsih Lilik Noor Yuliati Mujianto Rita Nurmalina Ujang Sumarwan