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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Bisnis dan Manajemen
Dani Pratama
universitas islam riau
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Uang Beredar Terhadap Tingkat Inflasi di Indonesia Periode Tahun 2010-2020 Muhammad Akbar Almuttaqin; Nuriman M. Nur; Dani Pratama; Jumatul Haj
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 2 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i2.1565

Abstract

Penelitian ini dilakukan untuk menguji dan menganalisis jumlah uang beredar diIndonesia pada periode satu dekade kebelakang yaitu dari tahun 2010-2020. Data didapat dari data hasil publikasi bank Indonesia sepuluh tahun terakhir. Tujuan dari penelitian ini adalah untuk mengukur seberapa besar pengaruh dari jumlah uang beredar terhadap inflasi di Indonesia pada satu dekade kebelakang. Teknik pengumpulan data pada penelitian ini adalah teknik pengumpulan data sekunder yang mana data diperoleh langsung dari publikasi bank Indonesia dan untuk metode analisis data penulis menggunakan teknik anaisis regresi sederhana. Hasil penelitian ini menunjukkan bahwa banyaknya jumlah uang beredar pada periode 2010-2020 mempengaruhi tingkat inflasi secara positif dan signifikan.
THE IMPACT OF DIGITAL MARKETING ON MARKETING OUTCOMES OF SMES THE MEDIATING ROLE OF INNOVATIVE PRODUCT DEVELOPMENT Eva Sundari; Awliya Afwa; Dani Pratama
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i1.19444

Abstract

Over recent decades, digital innovations in product creation, communication, and marketing have gained significant attention in research and decision-making across businesses of various scales. Technological advancements have greatly influenced corporate marketing strategies, consumer purchasing behav-ior, and market structures. This study examines the impact of digital marketing on marketing performance in Small and Medium Enterprises (MSME) in Pek-anbaru, with product innovation as a mediating factor. Targeting SMEs that utilize digital marketing, a purposive sampling method selected 53 Pekanbaru SMEs that met the research criteria. Path analysis through Structural Equation Modeling-Partial Least Squares (SEM-PLS) was applied as the analytical method. Findings indicate that digital marketing significantly enhances both marketing performance and product innovation. Furthermore, product innova-tion directly improves marketing performance, underscoring its role as a medi-ator in the relationship between digital marketing and marketing performance in Pekanbaru MSME.
Co-Authors Awliya Afwa Jumatul Haj Muhammad Akbar Almuttaqin Nuriman M. Nur Sundari, Eva