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All Journal Jurnal Istiqro' IJIEF: Indonesian Journal of Islamic Economics and Finance
Afrila Sholihah
Pascasarjana UIN KHAS Jember
Arts Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

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PENGARUH BUDAYA ORGANISASI DAN KEPUASAN KERJA TERHADAP PERILAKU INDIVIDU DALAM ORGANISASI (PIO) MELALUI MOTIVASI KERJA PADA TELKOM INDONESIA, TBK WILAYAH JEMBER Afrila Sholihah; Khamdan Rifa'i; Hersa Farida Qoriani
Jurnal Istiqro Vol. 9 No. 1 (2023): Januari 2023
Publisher : Institut Agama Islam Darussalam Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/istiqro.v9i1.1652

Abstract

Industri bisnis yang semakin berkembang pesat membuat perusahaan harus dengan cepat mempersiapkan perubahan yang terjadi agar target dalam tujuan perusahaan tetap terjaga. Salah satu yang menjadi motor dalam memenangkan kompetisi bisnis yakni sumber daya manusia yang berkualitas dan memiliki loyalitas tinggi terhadap perusahaan. Salah satu teori dalam manajemen sumber daya manusia yakni dengan diterapkannya teori perilaku individu dalam organisasi (PIO) yang berfokus pada pembahasan organizational citizenship behavior (OCB). Tujuan penelitian ini untuk melihat pengaruh budaya organisasi dan kepuasan kerja terhadap perilaku individu dalam organisasi melalui motivasi kerja pada PT Telkom Indonesia, Tbk wilayah Jember. Jenis penelitian menggunakan kuantitatf asosiatif dengan analisis jalur/ path analysis. Hasil analisis menunjukkan bahwa budaya organisasi berpengaruh tetapi tidak signifikan terhadap motivasi kerja. Kepuasan kerja berpengaruh positif dan signifikan terhadap motivasi kerja. Budaya organisasi berpengaruh positif dan signifikan terhadap perilaku individu dalam organisasi (PIO). Kepuasan kerja berpengaruh tetapi tidak signifikan terhadap perilaku individu dalam organisasi (PIO). Motivasi kerja berpengaruh tetapi tidak signifikan terhadap perilaku individu dalam organisasi (PIO). Kata Kunci: Budaya Organisasi, Kepuasan Kerja, Perilaku Individu dalam Organisasi (PIO), Motivasi Kerja.
Semiotic Analysis of the Meaning of the Instant Noodle Advertisement Message "Indomie Ramadan Edition" Afrila Sholihah; Indah Rohmatillah
IJIEF: Indonesian Journal of Islamic Economics and Finance Vol. 7 No. 2 (2024): Indonesian Journal of Islamic Economics and Finance
Publisher : Department of Islamic Economics, Postgraduate Program, UIN Kiai Haji Achmad Siddiq, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/ijief.v7i2.1471

Abstract

The rapid development of the business world makes management in the company have to find the best way to market their products. Advertising is one of the media to promote goods or services that aim to increase sales by building a product image to consumers. Advertising is a special form of communication to fulfill marketing functions that are easily accepted by the market. Communication conveyed in advertising can be verbal or non-verbal. One of the advertisements that provides a product image is the Indomie noodle product, where there is a special segmentation applied by marketers that is issued in the month of Ramadan. Indomie's ads give rise to a message of tolerance that is conveyed implicit from the flow, setting and packaging of the product. The way of a creative approach to advertising using the language of communication by paying attention to appropriateness can instill a good image in the product. The research method used in this study is qualitative with the Charles Sanders Pierce semiotics model. With qualitative interpretation, the researcher made observations on the signs advertised by Indomie, so as to find out the content of the message and the reason for the existence of two segments in the advertisement. As a result of the analysis conducted by the researcher, there are three things seen from the advertisement, namely Representation, Object, Interpreter, where the Indomie advertisement in the Ramadan edition wants to display a message to consumers, namely tolerance between humans and on the other hand, it is expected that the audience or consumers will continue to carry out positive activities in the month of Ramadan, even if only at home. By still displaying the product at the end of the segment as a form of promotion and to build the image of the product.
Co-Authors Hersa Farida Qoriani Indah Rohmatillah Khamdan Rifa'i