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STRATEGI PENGARAH ACARA DALAM MENINGKATKAN KUALITAS PROGRAM JAMA’AH BERTANYA USTADZ MENJAWAB SEBAGAI SIARAN DAKWAH INTERAKTIF DI ASHIIL TV PEKANBARU Jeffry Larsen; Tika Mutia
Jurnal Riset Mahasiswa Dakwah dan Komunikasi Vol 4, No 2 (2022): Juli 2022
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jrmdk.v4i2.18118

Abstract

In attracting audiences in da'wah media, Ashiil TV is a da'wah television centered in the city of Pekanbaru. The purpose of this study was to examine how the success of the behind-the-scenes program directing strategy in improving the quality of the Jama’ah Bertanya Ustadz Menjawab program on Ashiil TV Pekanbaru. This research uses the descriptive qualitative method. The research aims to describe descriptively the phenomena through the collection of interview and observation data. The results of this study contained four series of event steering strategies in improving the quality of the Jama’ah Bertanya Ustadz Menjawab programs, consisting of stages of planning, production, program execution, monitoring, and program evaluation. In its planning, the program includes ideas for making programs that come from suggestions and experiences, determining the format of the event in the form of interactive da'wah, targeting the target audience for all Muslim circles, facilities, and cost requirements for the Jama’ah Bertanya Ustadz Menjawab program. In the production process, it goes through the stages of standard operational produce (SOP) production, namely pre-production, production implementation which is led directly by the event director, and post-production. The Jama’ah Bertanya Ustadz Menjawab Program is executed with a broadcast pattern that is asked on an effective schedule and broadcast live on television via satellite and social media. The last stage is the supervision and evaluation carried out by the event director in post-production in the face of technical problems. 
Dinamika Media Massa Dalam Era Digital: Analisis Terhadap Evolusi Praktik Jurnalistik Kontemporer Tika Mutia; Ajani Restianty; Sultan, Moehammad Iqbal; Andi Subhan Amir
Jurnal Jurnalisa: Jurnal Jurusan Jurnalistik Vol 9 No 2 (2023)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jurnalisa.v9i2.44200

Abstract

This article examines the evolution of contemporary journalistic practices in the context of the mass media transformation in the digital era. Employing a qualitative approach, through document analysis and in-depth interviews with media practitioners, the study reveals how digitalization affects news processes and journalistic dynamics. Focusing on the period from 2015 to 2023, the research finds that the digital revolution has brought about significant changes in news production, distribution, and consumption. Notably, there has been an increased integration of digital technology in news gathering and presentation, as well as a shift in media-audience interaction. The article also highlights the challenges faced by journalists in adapting to new technologies and changing audience preferences, including issues of speed versus accuracy and the struggle against the spread of misinformation. The findings contribute to a deeper understanding of how contemporary journalistic practices adapt and evolve in an increasingly digital society, as well as its implications for the future of the news industry.