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All Journal WIDYA MANAJEMEN Jurnal Ekonomi dan Bisnis Digital (MINISTAL)
Hery Pudjoprastyono
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Inovasi Produk dan Keunggulan Bersaing Terhadap Kinerja Pemasaran Pada Produk Rabbani Store di Surabaya Nugraha Anggoro Safri; Hery Pudjoprastyono
Widya Manajemen Vol 5 No 1 (2023): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v5i1.3073

Abstract

Rabbani is one of the Indonesian Muslim fashion brands that is a pioneer in hijab and Muslim clothing in Indonesia.The number of brands that have sprung up, making competition in the fashion world even tighter. Therefore, different strategies are needed to achieve a competitive advantage. Many factors determine competitive advantage, one of which is product innovation. This research focuses on the study of product uniqueness and product innovation in detail explained through separate indicators focused on Rabbani Store Products. This research seeks to answer whether companies with unique fashion products and product innovations can have a positive influence on marketing performance through competitive advantage. Data analysis was carried out using the component-based SEM method using PLS (Partial Least Square) as an analytical tool in this study. The results of the research that have stated, product innovation can contribute to Marketing Performance, the more Product Innovation increases, Marketing Performance also increases. Likewise, competitive advantage can contribute to Marketing Performance, the more competitive advantage increases, the more Marketing Performance also increases.
The Influence of Product Quality and Brand Image on Blush On Cosmetic Purchasing Decisions Madame Gie in Surabaya Putri Setiawati; Hery Pudjoprastyono; Zawawi
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i3.5152

Abstract

This study aims to determine and analyze the effect of product quality and brand image on the purchasing decision of Madame Gie Blush in Surabaya. The population in this study were users of Madame Gie Blush in Surabaya. The sampling method used non-probability sampling with a purposive sampling technique and obtained a sample of 60 respondents. This study uses data analysis using the component-based Structural Equation Model (SEM) method using Partial Least Square (PLS) analysis. In this study, primary data was obtained from questionnaires distributed to the respondents. The results show that product quality and brand image have a significant positive effect on purchasing decisions for Madame Gie's blush cosmetics in Surabaya.
Co-Authors Nugraha Anggoro Safri Putri Setiawati Zawawi