Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal International Journal of Advanced Multidisciplinary IDEI: JURNAL EKONOMI & BISNIS
Sri Setya Handayani
Gunadarma University, Indonesia
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH KUALITAS PRODUK, CITRA MEREK, PERSEPSI HARGA, DAN PROMOSI PADA KEPUTUSAN PEMBELIAN PRODUK AZARINE Zahrah Fadhilah Herlianti; Sri Setya Handayani
IDEI: Jurnal Ekonomi & Bisnis (IDEI: Journal of Economics & Business) Vol 4 No 1 (2023): JUNE 2023
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v4i1.129

Abstract

In the era of globalization, many groups and individuals offer practical and practical appearances by using various kinds of skin care and body care products. Skincare is a series of skin care products to maintain skin health, and skin care is also very necessary so that the skin can solve various skin problems. The purpose of this research is to analyze the effect of product quality, brand image, price perception, and promotion on the purchasing decision of Azarine products. This research method uses primary data by distributing questionnaires to 240 respondents. The test phases carried out were validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, t test, F test, and test of the coefficient of determination. The sampling method uses non-probability sampling with purposive sampling technique. The testing tool used is SPSS. The results showed that partially and simultaneously the variables of product quality, brand image, price perception, and promotion had an effect on the purchasing decision of Azarine products. Pada era globalisasi, banyak kelompok maupun perseorangan yang menawarkan serta kepraktisan untuk penampilan dengan menggunakan berbagai macam produk perawatan kulit dan perawatan tubuh. Skincare adalah rangkaian produk perawatan kulit untuk menjaga kesehatan kulit, dan perawatan kulit juga sangat diperlukan agar kulit dapat mengatasi berbagai masalah kulit. Tujuan penelitian ini adalah menganalisis pengaruh kualitas produk, citra merek, persepsi harga, dan promosi pada keputusan pembelian produk Azarine. Metode penelitian ini menggunakan data primer yaitu dengan menyebarkan kuesioner kepada 240 responden. Tahap uji yang dilakukan adalah uji validitas, uji reliabilitas, uji normalitas, uji multikolinieritas, uji heteroskedastitas, analisis regresi linear berganda, uji t, uji F, dan uji koefisien determinasi. Metode pengambilan sampel menggunakan non probability sampling dengan teknik purposive sampling. Alat bantu pengujian yang digunakan adalah SPSS. Hasil penelitian menunjukan bahwa secara parsial dan simultan variabel kualitas produk, citra merek, persepsi harga, dan promosi berpengaruh pada keputusan pembelian produk Azarine.
The Effect of Professional Competence and Communication Interpersonal on The Performance of State Vocational School Teachers 1 Tambun Utara Sitti Aisyah; Sri Setya Handayani
International Journal of Advanced Multidisciplinary Vol. 2 No. 2 (2023): International Journal of Advanced Multidisciplinary (July-September 2023)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i2.297

Abstract

The performance of a teacher is said to be good if the teacher has carried out the elements consisting of high loyalty and commitment to teaching tasks, mastering and developing subject matter, discipline in teaching and other tasks, creativity in teaching implementation, collaboration with all school members, good leadership. Be a role model for students, have a good personality, be honest, and be objective in guiding students, and be responsible for their duties. This background has drawn the author's attention to matters that affect a teacher's performance, namely professional competence and interpersonal communication. This research was conducted at SMK Negeri 1 Tambun Utara which aimed to find out how professional competence and interpersonal communication affect improving teacher performance. The sample used in this study was all teachers of SMK Negeri 1 Tambun Utara with a total of 65 teachers. Data collection using questionnaires with the range of values used is the Rikert scale. The data were analyzed using multiple regression correlation techniques using the SPSS program. Before the hypothesis test is carried out, researchers first test the validity and reliability test of the instrument to find out whether the instrument is suitable for processing. The results of the validity and reliability test show results that are in accordance with expectations so that all instruments are declared valid and realistic. The results of this study found that: 1) Professional competence affects the performance of teachers of SMK Negeri 1 Tambun Utara. 2) Interpersonal communication affects teacher performance. 3) professional competence and interpersonal communication together have an influence on the performance of teachers of SMK Negeri 1 Tambun Utara. Based on the results of research, leaders and teachers can find out that professional competence and interpersonal communication factors can actually improve teacher performance so that teachers can develop themselves in various ways and improve communication with students, colleagues, leaders and all those involved in SMK Negeri 1 Tambun Utara.
Co-Authors Sitti Aisyah Zahrah Fadhilah Herlianti