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All Journal International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Jurnal Sosial dan Sains Cerdika: Jurnal Ilmiah Indonesia
Alfatih S. Manggabarani
Universitas Pembangunan Nasional Veteran Jakarta, Indonesia
Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences

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Pengaruh Analisis Green Purchase Intention dengan Green Trust Sebagai Variabel Intervening pada Green Product Perawatan Tubuh Hatri Wahyumar; Alfatih S. Manggabarani; Desmintari Universitas
Jurnal sosial dan sains Vol. 3 No. 3 (2023): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v3i3.707

Abstract

Latar Belakang : Aspek lingkungan dan aspek ekonomi memiliki hubungan kompleks yang berpengaruh pada tingkat pembangunan ekonomi. Dalam ekonomi berkembang, biasanya lingkungan mengalami degradasi akibat dari peningkatan skala produksi dalam memenuhi permintaan yang semakin meningkat atas komoditas material. Tujuan : Penelitian ini dilakukan untuk mengetahui pengaruh green perceived value, environmental concern, dan green trust terhadap green purchase intention. Metode : Metode analisis terhadap green trust sebagai variabel intervening yang memediasi hubungan antara green perceived value dan environmental concern terhadap green purchase intention. Penelitian ini dilakukan terhadap 130 responden yang merupakan konsumen green product perawatan tubuh di wilayah Jabodetabek. Pengumpulan data dilakukan dengan secara online. Kemudian data diolah menggunakan software SmartPLS 3.0. Hasil : Hasil penelitian menunjukkan bahwa green perceived value berpengaruh secara positif dan signifikan terhadap green trust. Sementara itu, environmental concern berpengaruh tidak signifikan terhadap green trust. Hasil penelitian juga menunjukkan bahwa green trust berpengaruh secara positif dan signifikan terhadap green purchase intention. Kesimpulan: Kesimpulan ditemukan bahwa green trust hanya memediasi hubungan antara green perceived value terhadap green purchase intention sedangkan hubungan antara environmental concern terhadap green purchase intention tidak dapat dimediasi
Persepsi Nilai dan Pengalaman Nasabah dalam Penggunaan Produk Tabungan Bank DKI Jakarta Dimas Indira Anggoro; Alfatih S. Manggabarani
Cerdika: Jurnal Ilmiah Indonesia Vol. 6 No. 5 (2026): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v6i5.3301

Abstract

Persaingan industri perbankan yang semakin ketat menuntut bank untuk mampu menciptakan nilai yang dirasakan nasabah dan pengalaman positif dalam penggunaan produk tabungan. Penelitian ini bertujuan untuk menganalisis persepsi nilai dan pengalaman nasabah dalam penggunaan produk tabungan Bank DKI Jakarta melalui pendekatan kuantitatif dengan pengukuran customer perceived value. Persepsi nilai nasabah dipahami sebagai evaluasi menyeluruh terhadap manfaat yang dirasakan dibandingkan dengan pengorbanan yang dikeluarkan, yang mencakup nilai fungsional, emosional, dan sosial. Pengalaman nasabah mencerminkan keseluruhan interaksi nasabah dengan produk dan layanan perbankan yang digunakan. Penelitian ini menggunakan metode survei dengan penyebaran kuesioner kepada 100 nasabah aktif Bank DKI Jakarta yang telah menggunakan produk tabungan minimal enam bulan. Data dianalisis menggunakan perangkat lunak SPSS melalui uji validitas, uji reliabilitas, analisis statistik deskriptif, dan analisis regresi linear sederhana. Hasil penelitian menunjukkan bahwa seluruh instrumen penelitian dinyatakan valid dan reliabel. Analisis deskriptif mengindikasikan bahwa persepsi nilai dan pengalaman nasabah berada pada kategori baik. Hasil regresi menunjukkan bahwa customer perceived value berpengaruh positif dan signifikan terhadap pengalaman nasabah dalam penggunaan produk tabungan Bank DKI Jakarta. Temuan ini menegaskan pentingnya pengelolaan persepsi nilai sebagai faktor utama dalam menciptakan pengalaman nasabah yang positif dan berkelanjutan di sektor perbankan.
Garnier Cosmetic Product Purchase Decision Analysis Muhamad Fizky Yusuf; Prasetyo Hadi; Alfatih S. Manggabarani
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 5 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i5.224

Abstract

Developments in the business world cannot be denied, one of which is the development in the cosmetic sector, this is marked by the emergence of many brands and types of cosmetic products that make consumers have to think about making purchasing decisions. Garnier is one of the cosmetic brands in Indonesia, especially Jakarta. The purpose of this study was to determine whether purchasing decisions for Garnier cosmetic products were influenced by trust, country of origin and product quality. This research is a quantitative research using Partial Least Square (PLS) software. The sample in this study were 120 respondents spread across the Jakarta area. The results of this study indicate that country of origin has no effect on purchasing decisions, product quality affects purchasing decisions, country of origin affects purchasing decisions through trust, product quality affects purchasing decisions through trust and trust affects purchasing decisions. Keywords : country of origin, product quality, trust, purchasing decisions
The Influence of Augmented Reality on Purchase Intention through Spatial Presence and Perceived Personalization Temi Hudoyo; Alfatih S. Manggabarani; Yudi Nur Supriadi
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 6 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i6.225

Abstract

Developments in the business world cannot be denied, one of which is the development in the cosmetic sector, this is marked by the emergence of many brands and types of cosmetic products that make consumers have to think about making purchasing decisions. Garnier is one of the cosmetic brands in Indonesia, especially Jakarta. The purpose of this study was to determine whether purchasing decisions for Garnier cosmetic products were influenced by trust, country of origin and product quality. This research is a quantitative research using Partial Least Square (PLS) software. The sample in this study were 120 respondents spread across the Jakarta area. The results of this study indicate that country of origin has no effect on purchasing decisions, product quality affects purchasing decisions, country of origin affects purchasing decisions through trust, product quality affects purchasing decisions through trust and trust affects purchasing decisions. Keywords : country of origin, product quality, trust, purchasing decisions
Co-Authors Desmintari Dimas Indira Anggoro Hatri Wahyumar Muhamad Fizky Yusuf Prasetyo Hadi Temi Hudoyo YUDI NUR SUPRIADI