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All Journal Briliant: Jurnal Riset dan Konseptual Jurnal Projemen UNIPA
Magdalena Silawati Samosir, Magdalena Silawati
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Trend Kinerja Keuangan Koperasi Kredit Simpan Pinjam: Perspektif Arus Kas Operasi (Studi pada Koperasi Primer di Puskopdit Swadaya Utama Maumere) Samosir, Magdalena Silawati; Dekrita, Yosefina Andia; Wulandari, Cicilia Ayu
BRILIANT: Jurnal Riset dan Konseptual Vol 7 No 2 (2022): Volume 7 Nomor 2, Mei 2022
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (755.14 KB) | DOI: 10.28926/briliant.v7i2.896

Abstract

Koperasi merupakan lembaga yang menjalankan suatu kegiatan usaha dan pelayanan yang kepada masyarakat dengan tujuan utama koperasi adalah meningkatkan kesejahteraan anggota pada khususnya dan masyarakat pada umumnya serta ikut membangun tatanan perekonomian nasional dalam rangka mewujudkan masyarakat yang maju, adil, dan makmur berlandaskan Pancasila dan UUD 1945 (UU No. 25 tahun 1992 pasal 3). Tujuan penelitian ini adalah untuk mengevaluasi trend kinerja keuangan koperasi kredit dengan menggunakan analisis arus kas. Jenis penelitian yang digunakan dalam penelitian ini adalah deskriptif kuantitatif, dengan menjabarkan hasil analisis lima aspek rasio arus kas  yaitu Rasio Arus Kas Operasi, Rasio Arus Kas terhadap Bunga, Rasio Pengeluaran Modal, Rasio Total Hutang dan Rasio Arus Kas terhadap Laba Bersih. Hasil penelitian Kinerja keuangan limakoperasi kredit dibawah naungan Pusat Koperasi Kredit Swadaya Utama dinilai dari Laporan Arus Kas yang dinyatakan masih kurang baik.
Analisis Pengaruh Strategi Digital Marketing Dan Kualitas Konten Media Sosial Terhadap Keputusan Pembelian Produk Skincare Euphoria Store Di Maumere Lamapaha, Fernanda Maria Immaculata; Samosir, Magdalena Silawati; Sanga, Konstantinus Pati
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1395

Abstract

The rapid development of digital technology has encouraged businesses, including skincare brands, to utilize social media as an effective marketing platform. This study aims to analyze the influence of digital marketing strategies and social media content quality on consumer purchase decisions for skincare products. This research employs a quantitative associative approach. Data were collected through questionnaires distributed to 97 respondents, selected using the Slovin formula. The data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial (t-test) and simultaneous (F-test) hypothesis testing, as well as the coefficient of determination (R²), with the assistance of SPSS. The results show that digital marketing strategies have a positive and significant influence on consumer purchase decisions. Furthermore, the quality of social media content also has a positive and significant influence on purchase decisions. Simultaneously, both variables significantly affect consumer purchase decisions. These findings indicate that effective digital marketing strategies, along with informative, engaging, and credible social media content, can enhance consumer interest and positively influence their purchasing decisions regarding skincare products.
Co-Authors Dekrita, Yosefina Andia Lamapaha, Fernanda Maria Immaculata Sanga, Konstantinus Pati Wulandari, Cicilia Ayu