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All Journal Return : Study of Management, Economic and Bussines Southeast Asian Journal of Management and Research
Rezky Oktafiandi
Universitas Borobudur
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Investigate How KPR BTN Purchase Decisions are Impacted By Price, Brand Awareness, and Trust Rezky Oktafiandi; Yolanda Yolanda
Return : Study of Management, Economic and Bussines Vol. 2 No. 1 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i1.42

Abstract

The goal of this study is to examine how pricing, brand recognition, and trustaffect consumers’ decisions to use KPR BTN. The analysis of multiple linearregressions was used in this study. The primary data used in this study camefrom respondents’ answers to questions they were asked. All KPR BTN usersmake up the sample for this study. The findings of this study show that price,brand awareness and buyer trust are all simultaneously significant variablesPurposive sampling was the technique ultilized in this study for sampling.The researcher's consideration that the information required can be collectedfrom one specific target group that is able to supply information for theresearch led to the selection of this technique. By distributing questionnairesto BTN KPR clients, primary data was directly collected for research. Whentwo or more independent variables are employed as predictor factors and theresearcher wants to forecast how the state (ups and downs) of the dependentvariable (criteria), multiple regression analysis is used (in addition tolowering their values). The findings of this study also indicated that variablessuch as price and brand awareness had a major impact on purchasingdecisions, whereas variables such as trust did not.
The Influence of Career Development and Work Discipline on Employee Loyalty at Golf Pringgondani Driving Range Muhammad Rozali; Rezky Oktafiandi; Nicholas; Siti Nabila Putri
SAJMR : Southeast Asian Journal of Management and Research Vol. 2 No. 1 (2024): SAJMR - Feb 2024
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/sajmr.v2i1.75

Abstract

The purpose of this study is to determine the influence of career development and work discipline, both partially and simultaneously, on employee loyalty. This research employs multiple regression. Primary and secondary data collected from field sources and the library are utilized. The research sample consists of 59 employees from the Driving Range Golf Puringondari. The results of this study indicate that Career Development and Work Discipline are important variables influencing Employee Loyalty. The sampling method used is random sampling. This research is quantitative in nature. This method is chosen because the researcher believes it provides equal opportunities for each sampling unit to be selected as a sample, as one of the elements of the population. Primary data is obtained directly through surveys with questionnaires distributed directly to staff at the Driving Range Golf Puringondani. Multiple regression analysis studies what happens to the status (top and bottom) of a dependent variable (criteria) when two or more independent variables are manipulated as predictors (in addition to reducing their values) Used when one wants to make predictions). The results of this study also indicate that the Career Development and Work Discipline variables have a significant influence on Employee Loyalty.
Co-Authors Muhammad Rozali Nicholas Siti Nabila Putri Yolanda Yolanda