Ruth Srininta Tarigan
Petra Christian University

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THE INFLUENCE OF COUNTRY-OF-ORIGIN SUSTAINABILITY PERCEPTION ON CONSUMER PURCHASE INTENTION FOR CHINESE ELECTRIC VEHICLES IN INDONESIA Nadia Adeline; Alvincia Tamara; Ruth Srininta Tarigan
International Journal of Financial and Investment Studies (IJFIS) Vol 5 No 1 (2024): OCTOBER 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijfis.5.1.54-62

Abstract

This study examines whether a country's environmental reputation influences consumer decisions to purchase its electric vehicles (EVs), focusing on Indonesian consumers' perceptions of Chinese EVs. Specifically, it investigates how perceptions of China's sustainability efforts affect purchase intention through the mediating roles of perceived quality and perceived environmental benefit. A quantitative approach was employed, surveying 218 Indonesian consumers familiar with or considering Chinese EVs using a five-point Likert scale questionnaire. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that positive perceptions of China's sustainability initiatives significantly enhance both perceived quality and perceived environmental benefit of Chinese EVs. However, while both factors improve with a stronger green reputation, only perceived quality directly and substantially increases purchase intention; perceived environmental benefit, though valued by consumers, does not independently drive buying decisions. This suggests that while sustainability matters to buyers, product quality remains the decisive factor in purchasing choices. Future research could explore different cultural contexts and employ mixed-methods approaches to gain deeper consumer insight.
THE INFLUENCE OF SUPPLIER RELATIONSHIP MANAGEMENT ON COMPETITIVE ADVANTAGE THROUGH SUPPLY CHAIN INTEGRATION Ruth Srininta Tarigan
International Journal of Financial and Investment Studies (IJFIS) Vol 6 No 1 (2026): APRIL 2026
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijfis.6.1.36-46

Abstract

This study aims to analyze the effect of Supplier Relationship Management on Competitive Advantage, with Supply Chain Integration as a mediating variable, in medium- and large-scale manufacturing companies in East Java. The study uses an explanatory research approach with a non-probability sampling method through judgment sampling. Data were obtained by distributing questionnaires to 97 respondents and measured using a five-point Likert scale. Data analysis was performed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the help of SmartPLS software. The results show that Supplier Relationship Management has a positive and significant effect on Supply Chain Integration (β = 0.766; p < 0.001) and Competitive Advantage (β = 0.286; p = 0.034). Supply Chain Integration also has a positive and significant effect on Competitive Advantage (β = 0.341; p = 0.021). Furthermore, the indirect effect of Supplier Relationship Management on Competitive Advantage through Supply Chain Integration was positive and significant (β = 0.261; p = 0.027). These findings indicate that Supply Chain Integration acts as a partial mediator in the relationship between Supplier Relationship Management and Competitive Advantage. Therefore, effective supplier relationship management needs to be supported by information integration, coordination, and involvement among supply chain actors so that companies can improve flexibility, delivery accuracy, the ability to meet customer needs, and competitive position.