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All Journal International Journal of Technology and Education Research International Journal of Education, Vocational and Social Science
Ridha Rizki Novanda
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Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

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Analysis of the Effectiveness of Promotion of Food Products in Indonesian Marketplace Ridha Rizki Novanda
International Journal of Technology and Education Research Vol. 1 No. 02 (2023): April - June, International Journal of Technology and Education Research(IJETE
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v1i02.336

Abstract

The development of marketplace sheds light on how Indonesia's business climate has altered in reaction to the growth of the internet. A marketplace firm that uses the C2C (consumer to consumer) business model, a subset of marketplace firms that just serve as a platform to connect consumers and sellers. Through the advertising, it will be discovered that businesses can introduce new food items that will entice customers to engage in food product purchasing activities. Therefore the purpose of this study is to analyze the effectiveness of the promotion of food products through the marketplace (tokopedia) in Indonesia. The major data gathering method, used in the first quarter of 2023, is the methodology employed in this study. Users of the marketplace were given access to an electronic form for data gathering. Tokopedia users used as respondents are 100 people and analyzed the results of the questionnaire collection based on applicable theories. The method used to determine the effectiveness of a promotional program, the dimensions used are emphaty (empathy), persuasion (persuasion), impact (impact), and communication (communication) or epic model. Based on the calculations made using the epic model, a value of 3.82 was determined, indicating that the Tokopedia food goods have been effectively promoted. The promotion program for food products that Tokopedia has implemented is successful for the four epic dimensions of Tokopedia, according to the average value of user perceptions on the site regarding sales promotion programs to the purchasing behavior of the four dimensions of empathy, persuasion, impact, and communication.
Analysis of Students Entrepreneurial Interest In Agriculture Sector Ridha Rizki Novanda
International Journal of Education, Vocational and Social Science Vol. 2 No. 03 (2023): August, International Journal of Education, vocational and Social Science (IJE
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v2i03.348

Abstract

More agriculture and agricultural companies could be used, especially by students in the agricultural sector, to help Indonesia overcome its food issue. Therefore, entrepreneurship classes are essential for students to pursue their interests. Similar to this, raising student interest in a career as an entrepreneur in the agriculture industry is the first step in improving students' business management skills. As previously said, it is urgently necessary to increase entrepreneurial activity in the agriculture sector. So this research is important to be carried out in analyzing how the interest of students in the agricultural sector. The study was conducted in Indonesia by distributing 100 questionnaires online. The initial screening was carried out on students who have agricultural backgrounds in Indonesia with the criteria have received entrepreneurial courses. Based on the results of the analysis it was found that the majority of students had a high interest in entrepreneurial interest in the agricultural sector.
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