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All Journal International Journal Management and Economic (IJME)
Faisal H. Batubara
Politeknik APP Jakarta, Indonesia
Economics, Econometrics & Finance

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THE EFFECTIVENESS OF PROMOTION PROGRAM TOWARDS PROSPECTIVE STUDENTS AT POLYTECHNIC APP USING THE EPIC MODEL Faisal H. Batubara
International Journal Management and Economic Vol. 1 No. 1 (2022): Januari: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v1i1.545

Abstract

The purpose of the study is to Know the Effectiveness of Promotion Program Against Prospective Students at Polytechnic APP. Methods of data collection by interview and questioner survey, data analysis conducted by using EPIC Model method. EPIC Model is used to analyze the impact of communication in promotion. This method was discovered by AC research and research institute. Nielsen, and consists of four complementary dimensions of empathy, persuasion, impact and communication. The population used is prospective students who register and who has become a new student POLITEKNIK APP Jakarta. The sampling technique used by the writer is Simple Random Sampling by giving opportunity to all representing school population who have got promotion from APP Polytechnic, through event of stand edufair, presentation, internet (APP website) and print promo media. The results of the research are as follows: The effectiveness of APP-Jakarta Polytechnics promotion program calculated in the EPIC Model consisting of Empathic Dimension (3.89 = Effective), Persuasion Dimension (4.05 = Effective), Dimensional Impact (3.76 = Effective) and Communication Dimensions (3.94 = Effective) resulted in that the promotion program undertaken by APP-Jakarta Polytechnic has been effectively stated in EPIC RATE that is 3.91 because it is in the effective scale range. Various kinds of promotions APP-Jakarta Polytechnic run, online promotion is the most effective than offline promotion because according to promotion team, target market APP-Jakarta Polytechnic know about APP-Jakarta Polytechnic through searching in google and fill out catalog request at web Polytechnic APP-Jakarta to get more information. So it can be concluded that how the internet is very easy for someone in obtaining information abaut APP-Jakarta Polytechnicto be more fast and efficient.
ANALYSIS OF THE RELATIONSHIP OF MARKETING MIX TO SALES TURNOVER AND NUMBER OF BUYERS IN THE SMALL AND MEDIUM INDUSTRIES OF SNACK FOOD PRODUCTS, CIAMIS DISTRICT Faisal H. Batubara
International Journal Management and Economic Vol. 3 No. 1 (2024): January: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v3i1.1202

Abstract

The aim of this research was to investigate the correlation between marketing mix variables and both sales revenue and the number of buyers. The findings from the correlation test indicate that all marketing mix variables exhibit a significantly positive correlation with sales revenue and the number of buyers, with the exception of the promotion variable, which shows a positive correlation but lacks statistical significance in relation to sales revenue. The utilization of an effective marketing mix enables the company to boost sales revenue and attract more buyers. This is evident in the positive and statistically significant correlation observed between all marketing mix components and the increasing number of buyers, emphasizing the role of marketing strategies in enhancing corporate sales revenue. The results, with a substantial correlation coefficient of 0.499, affirm that a higher level of marketing efforts correlates with an augmented number of buyers, thereby contributing to increased sales revenue. The descriptive analysis underscores the continued significance of local and regional markets in promoting junk food products in Ciamis regency. To foster the growth of the junk food industry, there is a need to strengthen local markets, potentially by revamping traditional markets with efficient wholesale or retail facilities to enhance their appeal. Furthermore, integrating the marketing of junk food with Ciamis District as an appealing Tourism Destination Object could offer additional opportunities for the industry's development.
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