Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Journal of Mathematics Instruction, Social Research and Opinion Journal of Scientech Research and Development
Muhammad Aras
Binus University
Humanities Computer Science & IT Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
YOUTH WORK PRACTICE THROUGH ADVERTISING: A MULTIMODAL CRITICAL DISCOURSE ANALYSIS Media Febriana Sulistyan; Muhammad Aras; Intansari Putriani; Febyanti Syafitri Hartono
Journal of Scientech Research and Development Vol 5 No 1 (2023): JSRD, June 2023
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56670/jsrd.v5i1.92

Abstract

This article aims to examine the discourse on the practice of youth workers in Indonesia, constructed by commercial advertisements for A-mild cigarettes on television and social media, using semiotics multimodal critical discourse analysis research method. This article will analyze the ability of advertising communication to criticize several influential parties in young people's work practices. The commercial advertisement produced by A-mild shows how the younger generation works and how the relationship between young workers and their seniors; the result is that there are three views about the work practices of young people, namely (1) young workers are a multitasking generation, (2) productivity of young workers will be optimal if under the supervision and appreciation of experienced professionals, and (3) senior distrust of the abilities of young people is because they prioritize interpersonal relationships that have been established.
The Roles of e-WOM, National Identity, and Perceived Quality in the Purchase Decisions of Indonesian Products among the Indonesian Diaspora in Qatar Eka Surya Prihandini; Hana Vienanda Nur Alisya; Kartini Sarsilaningsih; Muhammad Aras
Journal of Mathematics Instruction, Social Research and Opinion Vol. 5 No. 3 (2026): September
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/misro.v5i3.1903

Abstract

This study examines how electronic word-of-mouth (e-WOM), national identity, and perceived quality influence the online purchase decisions of Indonesian products among the Indonesian diaspora in Qatar. The study provides insight into the role of digital communication and national identity in shaping consumers' quality evaluations and cross-border purchasing behavior. A quantitative approach was employed using data collected from 200 respondents through purposive sampling and analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that e-WOM and national identity positively and significantly affect perceived quality. Furthermore, perceived quality and national identity have positive and significant effects on purchase decisions. Perceived quality also partially mediates the relationship between national identity and purchase decisions. The findings are discussed from the perspectives of digital communication and social identity, emphasizing the interaction between online information and consumers' attachment to their home country. The study demonstrates that the purchase decisions of the Indonesian diaspora are shaped not only by national identity but also by quality perceptions developed through digital communication.
Co-Authors Eka Surya Prihandini Febyanti Syafitri Hartono Hana Vienanda Nur Alisya Intansari Putriani Kartini Sarsilaningsih Media Febriana Sulistyan