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All Journal Ekonomi dan Bisnis
Fitria Nurani Zen
STIE Bisnis Internasional Indonesia Bekasi
Economics, Econometrics & Finance

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Pengaruh Country Of Origin Dan Reputasi Merek Terhadap Loyalitas Konsumen Natasha Skin Care Di Kabupaten Dan Kota Bekasi Novi Lestari; Fitria Nurani Zen
Jurnal Ekonomi dan Bisnis Vol 3 No 1 (2023): Jurnal Ekonomi dan Bisnis
Publisher : LPPM STIE Bisnis Internasional Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56145/jurnalekonomidanbisnis.v3i1.55

Abstract

The research focuses on The Influence of Country Of Origin and Brand Reputation on Consumer Loyalty of Natasha Skin Care in Bekasi District and City. aims to find out how the influence of country of origin on Natasha Skin Care products, how the influence of brand reputation on beauty products Natasha Skin Care., and to determine the influence of country of origin and brand reputation on beauty products Natasha Skin Care.
Co-Authors Novi Lestari