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All Journal Implementasi Manajemen & Kewirausahaan Ezra Science Bulletin
Masfi'atun Nikmah
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENGARUH RISIKO PERUSAHAAN, PERTUMBUHAN PENJUALAN, DAN MANAJEMEN LABA TERHADAP PENGHINDARAN PAJAK Azizah Fitriani Azizah; Masfi'atun Nikmah; Bambang Ribut Sugiatmono
EZRA SCIENCE BULLETIN Vol. 2 No. 2 (2024): July-December 2024
Publisher : Kirana Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/ezrasciencebulletin.v2i2.145

Abstract

Tujuan penelitian ini ialah guna mengkaji pengaruh penghindaran pajak terhadap risiko perusahaan, pertumbuhan penjualan, dan manajemen laba. Data yang dipergunakan dikumpulkan dari data kuantitatif sekunder yang diambil dari laporan keuangan perusahaan publik properti dan real estate yang terdaftar di Bursa Efek Indonesia (BEI) antara tahun 2019 dan 2022. Populasi penelitian ini mencakup sembilan puluh dua perusahaan berbeda. Kami mempergunakan teknik purposive sampling guna mengidentifikasi 17 bisnis yang memenuhi kriteria kami, seperti tidak ada penangguhan dan pelaporan keuangan yang konsisten. Paket statistik SPSS 25 dipergunakan guna melakukan penyelidikan. Temuan penelitian mempertunjukkan bahwasannya penghindaran pajak dipengaruhi secara parsial dan simultan oleh risiko perusahaan, pertumbuhan penjualan, dan manajemen laba.
Bagaimana price perception, brand image, dan service quality mempengaruhi consumer buying interest?: Empirical study Mutmainah Mutmainah; Masfi'atun Nikmah
Implementasi Manajemen & Kewirausahaan Vol 3 No 1 (2023): JURNAL IMKA (APRIL)
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v3i1.161

Abstract

This study aims to determine the effect of price perception, brand image, service quality on purchase intention at umammi cheese banana outlets in Mojokerto City either partially or simultaneously. The research method used is a quantitative research method with descriptive analysis and data sources, namely primary data and secondary data. The population in this study are consumers who buy cheese bananas whose population is known, namely 85 samples. The data analysis technique used is multiple linear regression. The test results with regression analysis found that price perception, brand image, and service quality have a partial effect on consumer buying interest. Simultaneously, price perception, brand image, and service quality also influence consumer buying interest. The novelty of this study is that we jointly test how the correlation of price perception, brand image, service quality in encouraging consumer buying interest, which previously was rarely done by many studies.
Co-Authors Azizah Fitriani Azizah Bambang Ribut Sugiatmono Mutmainah Mutmainah