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Analisis Kepuasan Konsumen Dengan Persepsi Harga, Kualitas Produk dan Kualitas Pelayanan sebagai Variable Yang Mempengaruhinya pada Restoran Seribu Rasa Jakarta Syathibi Al Mathari; Aris Budiono
Panorama Nusantara Vol 17 No 1 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to determine the effect of price perception, product quality and service quality on consumer satisfaction and how it develops. Survey data was taken in May 2022 on the consumers of the Seribu Rasa restaurant in Jakarta as many as 130 respondents using the accidental sampling method. From 130 respondents, as many as 30 respondents we processed for validity and reliability testing, our multiple linear regression analysis used 100 respondents in the calculation. The F-test was conducted to see whether the independent variable had a combined effect on the dependent variable. Partially we use a t-test to test each independent variable on the dependent variable. The conclusion of this study answers the following hypothesis: together, all the independent variables, namely: price perception, product quality and service quality, can affect the dependent variable called consumer satisfaction partially two variables, namely product quality and service quality, can affect consumer satisfaction, and one variable, namely price perception does not affect consumer satisfaction variable Keywords: Consumer Satisfaction, Price Perception, Product Quality, Service Quality
Kepuasan Konsumen Waroeng Steak Jatiwaringin yang dipengaruhi Persepsi Harga, Promosi, dan Lokasi Kezia Naftali Gerungan; Aris Budiono
Jurnal Riset Akuntansi Vol. 1 No. 3 (2023): August : Jurnal Riset Akuntansi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jura-itb.v1i3.408

Abstract

This journal has been reviewed to conduct research in order to be able to analyze the influence of independent variables, that is Price Perception (X1), Promotion (X2), and Location (X3) which are related to the dependent variable, that is Customer Satisfaction (Y). Through the quantitative method used with multiple linear regression using the SPSS application. In this research, 100 respondents were obtained using the Likert scale method, to be able to understand the simultaneous and partial effects. It can be seen from the results that the three independent variables can influence the dependent variable simultaneously, and partially all independent variables can affect the dependent variable both price perception on consumer satisfaction, promotion on customer satisfaction, and location on customer satisfaction.
Keputusan Menginap Di Hotel Kartika One Jakarta Yang Dipengaruhi Kualitas Pelayanan, Kualitas Produk, Dan Promosi Doni Alfredo; Aris Budiono
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 3 (2023): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v1i3.757

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis hubungan antara retensi pelanggan dengan kualitas layanan, kualitas produk, dan upaya pemasaran. Dalam penelitian ini, semua tamu Hotel Kartika One Jakarta dianggap sebagai bagian dari populasi sampel. Jumlah sampel penelitian sebanyak 100 orang ditentukan melalui pemilihan secara acak. Kuesioner digunakan sebagai alat untuk mengumpulkan informasi dalam penelitian ini. Setelah survei selesai, regresi linier berganda digunakan untuk memeriksa data. Hasil penelitian menunjukkan bahwa meskipun kualitas produk yang ditawarkan tidak berpengaruh signifikan terhadap retensi pelanggan, namun kualitas layanan berpengaruh signifikan. Variabel promosi juga secara signifikan mempengaruhi pilihan retensi. Ketika dipertimbangkan bersama-sama, kualitas layanan, kualitas produk, dan kualitas iklan memiliki dampak 69,7% terhadap retensi pelanggan. Sisanya sebesar 30,3% mencerminkan faktor yang tidak diketahui yang diabaikan dalam analisis.
Kepuasan Pelanggan Yang Dipengaruhi Servicescape, Lifestyle, Word of Mouth, dan Kualitas Pelayanan: Studi pada Bintang Army Jakarta Bima Aji Bhaskara; Aris Budiono
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 2 No. 3 (2023): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v2i3.1941

Abstract

This study aims to analyze whether there is a simultaneous and partial influence between the independent variables, namely Servicescape (X1), Lifestyle (X2), Word Of Mouth (X3), and Quality of Service (X4), on the dependent variable, namely Customer Satisfaction (Y), in the context of a company engaged in the sports shop. This study involved 78 respondents who filled out a questionnaire using the Likert scale method. Quantitative methods are used using multiple linear regression and SPSS 22 applications to analyze the effect simultaneously and partially. The results showed that simultaneously, the four independent variables, namely Servicescape, Lifestyle, Word of Mouth, and Service Quality, had an influence on the dependent variable, namely Customer Satisfaction. However, partially, there are three independent variables, namely Servicescape, Lifestyle, and Word Of Mouth, which have no significant effect on the dependent variable. Only the variable Service Quality has an effect on Customer Satisfaction at Bintang Army Jakarta.
Analysis Of Consumer Loyalty Which Servicescape And Lifestyle Influenced With Consumer Satisfaction As A Mediating Variable Kezia Lidya Imanuella; Aris Budiono
International Journal of Economic Research and Financial Accounting Vol 1 No 4 (2023): IJERFA JULY 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijerfa.v1i4.39

Abstract

The purpose of this study is to carry out an influence analysis variable Servicescape (X1), Lifestyle (X2), satisfaction (Y1), and consumer loyalty (Y2).as the dependent variable, simultaneously or partially in the contexts of business in the culinary field. In this study, the data was developed using a Likert scale. The respondent population of 100 people. The number of respondents was taken from 30 people for validation and reliability tests. This study uses quantitative methods using path analysis. SPSS 20 is used for data analysis with two substructures in measurement. Substructure 1 The Effect of Servicescape and Lifestyle on Consumer Satisfaction. Substructure 2, The Influence of Servicescape, Lifestyle, and Consumer Satisfaction on Loyalty. The results of this research state that Servicescape has a significant effect on customer satisfaction, Lifestyle does not affect customer satisfaction, Servicescape has no significant effect on customer satisfaction, Lifestyle has no significant effect on customer loyalty, consumer satisfaction has an effect on customer loyalty, Servicescape has no significant effect on consumer loyalty through customer satisfaction, Lifestyle has an effect on customer loyalty through consumer satisfaction.
Kepuasan Pengunjung Taman Impian Jaya Ancol yang Di Pengaruhi Daya Tarik Wisata, Life Style Dengan Persepsi Harga Sebagai Variabel Mediasi Nur Isnania, Fatra; Aris Budiono
MAMEN: Jurnal Manajemen Vol. 1 No. 3 (2022): Juli 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v1i3.683

Abstract

This study aimed to determine the effect of tourist attraction and lifestyle on visitor satisfaction through price perception at Taman Impian Jaya Ancol Jakarta. Data was obtained in April 2022 with as many as 100 respondents with 20 respondents for validity and reliability tests and 80 respondents for path analysis tests, sampling using the Roscoe technique, all of whom were visitors to Taman Impian Jaya Ancol. The path analysis technique shows the direct and indirect path as the dependent variable to the independent variable. This study resulted in several conclusions as follows: tourist attraction has a significant effect on price perception, lifestyle has a significant impact on price perception, tourist attraction has no considerable effect on visitor satisfaction, lifestyle has a substantial impact on visitor satisfaction, price perception has a significant effect on visitor satisfaction, tourist attraction has no impact on visitor satisfaction through price perception, lifestyle does not affect visitor satisfaction through price perception
Analisis Loyalitas Konsumen Yang Dipengaruhi Promosi dan Kualitas Pelayanan Dengan Kepuasan Konsumen Sebagai Mediasi Pada Fata Wisata Tour & Travel Masyhuri Raihan; Aris Budiono
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 1: Desember 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i1.1914

Abstract

Tujuan dari penelitian ini yaitu untuk mengetahui apakah terdapat pengaruh antara Promosi (X1) dan Kualitas Pelayanan (X2) terhadap Loyalitas Konsumen (Y2) yang dimediasi dengan Kepuasan Konsumen (Y1) pada Fata Wisata Tour & Travel. Data diambil pada bulan Februari sampai April 2023 sebanyak 100 responden, dengan 20 data responden untuk uji validitas dan untuk uji reliabilitas serta 80 data responden untuk uji analisis data. Kami memakai teknik analisis data dari variabel independen terhadap variabel dependen. Pada penelitian ini, peneliti menggunakan aplikasi pengolah data IBM SPSS 24 dan IBM SPSS Amos 26 sehingga menghasilkan kesimpulan sebagai berikut: promosi memiliki pengaruh signifikan terhadap kepuasan konsumen, promosi tidak memiliki pengaruh yang signifikan terhadap loyalitas konsumen, promosi memiliki pengaruh terhadap loyalitas konsumen melalui kepuasan konsumen, kualitas pelayanan tidak memiliki pengaruh yang signifikan terhadap kepuasan konsumen, kualitas pelayanan tidak memiliki pengaruh yang signifikan terhadap loyalitas konsumen, kualitas pelayanan memiliki pengaruh terhadap loyalitas konsumen melalui kepuasan konsumen dan kepuasan konsumen memiliki pengaruh signifikan terhadap loyalitas konsumen.
Pengaruh Kualitas Produk, Lifestyle dan WOM terhadap Keputusan Pembelian di Restaurant La Moda Raindo Hartaman; Aris Budiono
MAMEN: Jurnal Manajemen Vol. 4 No. 2 (2025): April 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v4i2.5128

Abstract

This study was designed to investigate product quality, lifestyle and WOM on purchasing decisions at La Moda restaurant located in Central Jakarta. The study population involved regular and potential consumers of La Moda in Central Jakarta. Through this study, it is expected to obtain in-depth insights into consumer preferences and perceptions of key aspects that influence their experience at this restaurant. The data collection method used was accidental sampling with the application of the Roscoe technique, and the number of samples involved reached 150 respondents. The research instrument was compiled using a Likert scale and tested through validity and reliability tests. Data analysis was carried out using multiple linear regression using SPSS 25, and was preceded by testing classical assumptions such as normality, heteroscedasticity, multicollinearity, and linearity tests. The results of the analysis showed that partially, lifestyle and WOM variables had a significant influence on purchasing decisions. Conversely, the product quality variable did not show a significant effect partially on the dependent variable. Simultaneously, the three independent variables, namely product quality (X1), lifestyle (X2), WOM (X3), influence purchasing decisions (Y).
The Impact of Product Quality, Price Perception, and Promotion on Consumer Purchase Decision at Esperto Rikky Alfadilah; Aris Budiono
Journal of Economics and Business (JECOMBI) Vol. 6 No. 03 (2025): Journal of Economics and Business (JECOMBI), September 2025
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v6i03.122

Abstract

This study aims to examine the impact of three key factors product quality, price perception, and promotion on consumer purchasing decisions at Esperto Coffeeshop. The research addresses the critical problem of understanding how these factors influence consumer behavior, particularly in the competitive coffee industry. A quantitative approach was used, with data collected from 150 respondents who have previously purchased products from Esperto. The primary objective of the study is to analyze the relative impact of these three factors on purchase decisions, with a focus on identifying which variable has the most significant influence on consumer choices. The results of the statistical analysis, including multiple regression, F-test, and R-squared calculations, reveal that price perception and promotion have a more substantial effect on consumer purchase decisions than product quality. The regression model explains 41.6% of the variation in purchase decisions, indicating that these three factors collectively influence consumer behavior, but other factors outside the study also contribute to purchase decisions. This study underscores the importance of integrating product quality, competitive pricing, and effective promotional strategies to enhance consumer decision-making at Esperto Coffeeshop. Based on these findings, it is recommended that Esperto develops a marketing strategy that optimally combines these three factors to strengthen its market position and attract more customers.
Organisational Commitment Influenced by Motivation and Training with Job Satisfaction and Performance as Mediator: Case Study at Starbucks Regional VII Indonesia Aris Budiono
MAMEN: Jurnal Manajemen Vol. 3 No. 1 (2024): Januari 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v3i1.2836

Abstract

This research aims to analyse organisational commitment, which is influenced by motivation and training, with job satisfaction and performance as mediation. Research data was developed using a Likert scale. The research population was 210 employees. Using Morgan tables, research data was obtained for 156 respondents, including 20 people who were intended to test the validity and reliability of the measuring instrument. We use quantitative methods with multilevel linear regression. The IBM SPSS 24 statistical application was used for statistical calculations on the three substructures in the measurements. This research concludes: 1. The influence of organisational commitment can be directly influenced by motivation, performance and job satisfaction but is not influenced by the training received. Employee job satisfaction is influenced by motivation and training. Employee performance can be influenced by motivation and training. 2. The indirect effect on the organisational commitment variable is influenced by motivation both through job satisfaction and performance, and organisational commitment is not influenced by training through performance. Even so, performance can be a mediating variable between motivation and organisational commitment.