Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Gabriel Victory Salomonsz, Gabriel Victory
University of Sam Ratulangi Manado
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
A STUDY OF MARKETING MIX STRATEGY OF PINASUNGKULAN AND BERSEHATI TRADITIONAL MARKET TRADERS IN MANADO CITY Salomonsz, Gabriel Victory
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 4, No 2 (2016): JE Vol.4 No.2 (2016) Hal. 395-517
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.814 KB) | DOI: 10.35794/emba.v4i2.13078

Abstract

The traditional market is a place for sellers and buyers meet to make a transaction – buying and selling – which is usually with a unique way like a bargain. The traditional market traders have a variety problems which are the competition with the others traditional market traders and competition with the modern market. Traditional market traders as sembako traders, vegetables, and meats should have a marketing strategy to solving this problems. In this study, the authors want to show the issue, 1) How are the marketing mix strategy of the traditional market traders, the sembako traders, vegetables and meats to face the competition; 2) What are the success factors of traditional market traders to complete the marketing mix.  The author uses descriptive type and using qualitative methods. The location of this research in Pinasungkulan traditional market and Bersehati traditional market.To face and take control these problems, the traditional market traders in Pinasungkulan traditional market and Bersehati traditional market must create the quality of the product, choose the strategic location, determine the affordable price and keep the uniqueness of promotion, to increase the selling. Keywords: marketing mix strategy, traditional market, traders
Co-Authors