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All Journal An-Nashiha: Journal of Broadcasting and Islamic Comunication Studies Inter Community : Journal of Communication Empowerment Jurihum
Happy Prasetyawati
Sekolah Tinggi Ilmu Komunikasi Inter Studi
Social Sciences

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PEMANFAATAN MEDIA SOSIAL TWITTER @METROTVTODAY DALAM MEMBANGUN ENGAGEMENT DENGAN PEMIRSA PROGRAM “PRIME TALK” DI METRO TV Visca Nurullita; Happy Prasetyawati
Inter Community: Journal of Communication Empowerment Vol 1, No 1 (2019): Inter Community : Journal of Communication Empowerment
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.994 KB) | DOI: 10.33376/ic.v1i1.357

Abstract

This research examines The Utilization of Social Media Twitter in Building Engagement with the audience of "Prime Talk" program on Metro TV. Program talk show which airs at prime time 19:05 – 20:00 WIB, started to utilize social media in the era of media convergence to publish the contents of the program in a way of live tweet. To analyze the results of the research, this research uses the framework of utilizing social media (content, monitoring, amplify, lead) which was stated by McKinsey and engagement structure (consumption, curation, creation, collaboration) stated by Evan & Mckee. The Researcher uses a post-positivistic paradigm with a qualitative approach and descriptive research. The data collection techniques used is observation and interviews. The results conducted indicate that the use of social media twitter has not been done properly so the “Prime Talk” program has not been able to produce the highest level of engagement with it’s viewers on social media.
Pengaruh Penggunaan Chat GPT Terhadap Efisiensi Komunikasi Pada Karyawan PT Modern Abadi Adelia Enhit Saputri; Happy Prasetyawati
JURIHUM : Jurnal Inovasi dan Humaniora Vol. 1 No. 5 (2024): JURIHUM : Jurnal Riset dan Humaniora
Publisher : CV. Shofanah Media Berkah

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Abstract

Dalam era bisnis yang terus berkembang, komunikasi internal yang efektif menjadi faktor kunci dalam mencapai kesuksesan perusahaan. Penelitian ini bertujuan untuk menginvestigasi pengaruh penggunaan Chat GPT terhadap efisiensi komunikasi karyawan di PT Modern Abadi. Metode penelitian yang digunakan adalah analisis regresi sederhana dengan uji hipotesis uji t dan koefisien determinasi. Data dikumpulkan melalui kuesioner yang disebarkan melalui Google Form kepada 50 responden yang merupakan karyawan PT Modern Abadi. Hasil analisis menunjukkan bahwa nilai t hitung (11,180) lebih besar dari t tabel (2,011) dan koefisien determinasi sebesar 72,3%, mengindikasikan adanya pengaruh positif dan signifikan antara penggunaan Chat GPT (Variabel X) terhadap Efisiensi Komunikasi (Variabel Y) pada Karyawan di PT Modern Abadi. Temuan ini menegaskan bahwa pemanfaatan teknologi Chat GPT secara efektif dapat meningkatkan efisiensi komunikasi internal di perusahaan. Abstrak ini memberikan gambaran ringkas tentang pentingnya pemanfaatan teknologi dalam meningkatkan efisiensi komunikasi di tempat kerja dan implikasinya bagi perusahaan dalam menghadapi perkembangan bisnis dan teknologi yang terus maju. Implikasi dari penelitian ini adalah bahwa perusahaan dapat memanfaatkan teknologi Chat GPT sebagai alat untuk meningkatkan efisiensi komunikasi internal, menghasilkan lingkungan kerja yang lebih kolaboratif dan responsif, serta menjaga daya saing dalam dunia bisnis yang cepat berubah.
Persepsi Khalayak Tentang Program “Tau Gak Sih” di TRANS7 Fajar Irsyad Faturachman; Happy Prasetyawati
AN-NASHIHA Journal of Broadcasting and Islamic Communication Studies Vol. 5 No. 2 (2025): Oktober : Jurnal AN-Nashiha Journal of Broadcasting and Islamic Communcation St
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/an-nashiha.v5i2.2219

Abstract

The "Tau Gak Sih" program is an educational information program included in the megazine tv show which is packaged attractively by doing voxpop to the public. Tau Gak Sih TRANS7 airs every Monday to Friday at 14.00 - 14.30 WIB. In addition to providing information that is not widely known, the Tau Gak Sih program provides educational shows with a relaxed and funny manner. The theory used is social judgment theory and individual difference theory. The research approach uses a quantitative survey method. The sampling technique used was convenience sampling by taking 100 samples of respondents from the program's audience. This study uses only one variable (univariate), namely the variable perception of the Tau Gak Sih program. The results showed that the perception of the audience of the Tau Gak Sih program was good and there was no significant difference. Based on the crossulation, there were differences in perceptions in the sub-dimensions of the narrative.
Co-Authors Adelia Enhit Saputri Fajar Irsyad Faturachman Visca Nurullita