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All Journal Jurnal Perilaku dan Strategi Bisnis ABDIMAS Jurnal Pengabdian Kepada Masyarakat
Niken Lestari
Institut Agama Islam Nahdlatul Ulama Kebumen
Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences

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Tingkatkan Pengetahuan Dan Kepedulian Organisasi Gerakan Kepemudaan Dalam Pembangunan Desa Melalui Sekolah Kader Penggerak Desa Niken Lestari
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2023): Pengabdian Kepada Masyarakat
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/abdimas.v4i1.589

Abstract

ABSTRACT: Village development plays an important role for the advancement of a nation because it is an inseparable part of regional and national development. An Islamic youth movement organization whose majority of its members are young people is part of the community that should participate in village development. To foster this spirit, a village driving cadre school was held. The method used in carrying out this community service is socialization and discussion. The stages of implementing village driving cadres are the stages of planning activities, implementation activities, and evaluations. The results of this activity are expected to increase youth awareness in exploring village potential and play an active role in village development. Keywords: Youth, Village Movement Cadre School, Village Development ABSTRAK: Pembangunan desa memegang peranan penting bagi majunya sebuah bangsa karena merupakan bagian yang tidak dapat terpisahkan dengan pembangunan daerah maupun nasional. Organisasi gerakan pemuda Islam yang mayoritas anggotanya kaum muda merupakan bagian dari masyarakat yang seharusnya ikut serta berpartisipasi dalam pembangunan desa. Untuk menumbuhkan semangat tersebut diadakanlah sekolah kader penggerak desa. Metode yang digunakan dalam melaksanakan pengabdian masyarakat ini adalah sosialisasi dan diskusi. Tahapan-tahapan pelaksanakan kader penggerak desa adalah tahap kegiatan perencanaan, kegiatan pelaksanaan, dan evaluasi. Hasil dari kegiatan ini diharapkan dapat meningkatkan kesadaran pemuda dalam menggali potensi desa dan berperan aktif dalam pembangunan desa. Kata Kunci: Pemuda, Sekolah Kader Penggerak Desa, Pembangunan Desa
Analisis Dampak Perkembangan Teknologi Terhadap Model Bisnis dan Pemasaran di ISC Komputer Kutowinangun Kebumen Niken Lestari; Muhammad Fajrul Hakim; Eka Arilia Nandasari
Jurnal Perilaku dan Strategi Bisnis Vol. 12 No. 1 (2024): Februari
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v12i1.3800

Abstract

Technological developments have changed many sectors, one of which is in the business world. Business actors are required to continue to be updated on technological developments that are increasingly rapidly increasing day by day. This demand is also in line with consumer behavior that changes with the development of the technology, where there are many features that make it easier for consumers to get what they want, and vice versa, technology also makes it easier for business people to run their business. Talking about impact, it is not only convenience or positive things that are presented by technological developments, but there are always weaknesses/negative sides as a comparison and consequence of a change. Therefore, this research is important to do to analyze and find out the impact of increasingly rapid technology on business which will later become a business evaluation in the future. Moreover, the times are increasingly sophisticated and must be balanced with an understanding of technology in order to facilitate business. This study aims to determine the impact of technological developments on business and marketing models at ISC Komputer Kebumen. This study uses a qualitative approach with data collection techniques using interviews, observation and documentation and the research location is at ISC Komputer Kutowinangun Kebumen. The results of this study indicate that technological developments affect the business at ISC Komputer starting from its changing business model by utilizing technological developments. Then in terms of marketing, technological developments affect ISC Komputer in terms of product strategy, location and distribution strategy, price strategy, and promotion strategy. Technological developments have a positive impact as well as a negative impact on ISC Komputer where the positive impact of ISC Komputer can expand its reach, while the negative impact of ISC Komputer is that it is more difficult to get big profits and competition is getting tougher.
Co-Authors Eka Arilia Nandasari Muhammad Fajrul Hakim