Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Edunomika (JIE)
Nur Sayidatul Muntiah
Fakultas Ekonomi, Universitas Muhammadiyah Ponorogo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PENGGUNAAN E-COMMERCE, KUALITAS LAYANAN, DAN LITERASI KEUANGAN TERHADAP PENINGKATAN OMZET ONLINE SHOP DI KABUPATEN PONOROGO Eka Tikasari; Nur Sayidatul Muntiah; Rizki Listyono Putro
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19742

Abstract

This study aims to analyze the effect of e-commerce usage, service quality, and financial literacy on increasing the turnover of online shops in Ponorogo Regency. This research is motivated by the gap between theoretical expectations, which suggest that these variables significantly improve business performance, and empirical conditions showing that online business actors have not optimally utilized these factors. This study employs a quantitative approach using primary data collected through questionnaires distributed to online shop owners in Ponorogo. The variables were measured using a Likert scale, and the data were analyzed using data quality tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing both partially and simultaneously. The results indicate that e-commerce usage and financial literacy have a positive and significant effect on turnover increase, while service quality has a negative and significant effect. Simultaneously, all variables significantly influence turnover, contributing 63.6% to its variation. These findings suggest that digital technology utilization and financial management capability are key determinants in improving business performance, whereas service quality does not always play a dominant role in the online business context.
Co-Authors Eka Tikasari Eka Wahyuni Khusnatul Zulfa Wafirotin Rizki Listyono Putro