Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Transekonomika : Akuntansi, Bisnis dan Keuangan
Laila Nur Fatikha
S1 Manajemen, Universitas Tidar
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGI PENINGKATAN DAYA SAING PEDAGANG PAKAIAN PASAR MUNTILAN DENGAN METODE SWOT Laila Nur Fatikha
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 2 (2023): March 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i2.390

Abstract

Competition in the business world is increasing, the magnitude of the challenges and obstacles faced by business actors. Competition in the business world is getting tighter marked by the increasing variety of marketing strategies implemented to maintain its business. The purpose of this research was to analyze the marketing strategy applied by clothing traders in Muntilan Market, Magelang. This study uses the SWOT analysis method to help clothing traders in Muntilan Market increase their competitiveness so they can still compete with similar traders. This type of research uses descriptive qualitative, data collection by interview, observation and literature review. Based on the results of internal and external analysis, clothing traders are in an aggressive position (supporting the strategy). The right strategy is to optimize strengths and take advantage of opportunities.
Co-Authors