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All Journal Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi MBIA Jurnal Ilmiah Neraca : Ekonomi Bisnis, Manajemen, Akuntansi J-CEKI
Nurhaedah Nurhaedah
Dosen STIE LPI Makassar
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : MBIA

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Analisis Customer In Service Comunication Pada Peningkatan Minat Menabung (Studi Pada Nasabah Bank BNI) Nurhaedah Nurhaedah
MBIA Vol 18 No 2 (2019)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (458.361 KB) | DOI: 10.33557/mbia.v18i2.533

Abstract

The purpose of this study is to analyze the relationship between the people , process and physical evidence strategies on increasing customer interest in saving. Determination of the number of samples based on the area of ​​residence of the customer in the area of ​​Makassar City. With the quantitative approach method and the analytical tool using multiple linear regression, the SPSS program. From the results of the study prove that the interest of customers to save simultaneously is influenced by the strategy of people , process and physical evidence . The research can provide evidence that there is a link between management theory and policy that breaks down in conclusions. This study has limitations so that it can make a reference for future researchers.
Co-Authors Andi Rahmat Baso Sardjan Hasliah Revoldai Agusta Rismawati Rismawati Sariana Sariana Suhartina R Syed Norris