Claim Missing Document
Check
Articles

Found 3 Documents
Search

BAURAN PEMASARAN BUAH DURIAN DI KAWASAN BOULEVARD MALL, KOTA MANADO Revo Yefta Sumampow; Caroline B. D. Pakasi; Lyndon ., Pangemanan
AGRI-SOSIOEKONOMI Vol. 12 No. 3 (2016)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.197 KB) | DOI: 10.35791/agrsosek.12.3.2016.14031

Abstract

The purpose of this study was to identify elements in "Marketing Mix 4P" which applies to the marketing of durian at Boulevard Mall, Manado. This research was carried out for 2 months from April to May 2016. Data was retrieved through a survey consisting of primary and secondary data. Data was collected using a "purposive sampling" method, intentionally interviewing six respondents from fifteen respondents in the area of Boulevard Mall, Manado. There are four types of durians sold in Boulevard Mall: durian gajah, durian susu, durian mentega, and durian madu. Prices are relatively affordable and vary based on the type, with the highest price being durian gajah. The sale location in Boulevard Mall was selected by the sellers because it is within easy reach of the southern part of Manado and has a lively atmosphere. It is close to the beach, which is an ideal setting for relaxing while enjoying durian. Sellers promote their goods to consumers by offering an opportunity to bid prices, giving bonuses when consumers buy a certain amount, offering delivery services, and giving consumers the opportunity to taste test it for free.
HUBUNGAN KARAKTERISTIK PETANI DAN TINGKAT ADOPSI TEKNOLOGI PADA USAHATANI BAWANG MERAH DI DESA TONSEWER, KECAMATAN TOMPASO Alfons ., Manongko; Lyndon ., Pangemanan
AGRI-SOSIOEKONOMI Vol. 13 No. 2A (2017)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (534.923 KB) | DOI: 10.35791/agrsosek.13.2A.2017.16577

Abstract

This study aims to analyze the relationship between the characteristics of farmers with the level of adoption and application of technological innovation in onion farming in Tonsewer Village, Tompaso Subdistrict, Minahasa Regency, North Sulawesi Province. This research was conducted from February to March 2017. This research used primary and secondary data. Primary data were collected by interviewing onion farmers using questionnaires. Sampling of 48 people. Analysis method using Descriptive Analysis. The study found that the technological adoption rate in Tonsewer village is very high and has adopted the technology. Factors influencing the adoption rate are land area, farming, income, formal education, non-formal education, age, and cosmopolitan level. Spearman's correlation value of land area, income, formal education, non-formal education and cosmopolitan level shows the direction of positive correlation, while age shows the direction of negative correlation to the adoption rate of onion technology.
KAJIAN SEKTOR PERTANIAN TERHADAP PEREKONOMIAN DI KABUPATEN MINAHASA UTARA Kevin John Manoppo; Benu Olfie L. S; Lyndon ., Pangemanan
AGRI-SOSIOEKONOMI Vol. 13 No. 3A (2017)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (342.959 KB) | DOI: 10.35791/agrsosek.13.3A.2017.17971

Abstract

This study aims to determine the size of the contribution to the agricultural sector and to determine whether the agricultural sector became the basic sector and any agricultural sub-sector that became the base sector. The data used were collected from Central Bureau of Statistics of North Minahasa District, Central Statistics Agency of North Sulawesi, North Minahasa BAPPEDA. The data is then analyzed by calculating how much the contribution of agriculture sector to the economi of North Minahasa District, LQ, and economic growth rate. The results showed that the contribution of the agricultural sector tends to decrease in the period 2010-2015, but the agricultural sector is still the sector that has the largest contribution in PDRB Kabupaten Minahasa Utara. Average growth rate of agriculture sector during the period of 2010-2015 was amounted to 4.48% the calculation of LQ indicates that the agricultural sector was still the base sector in North Minahasa Regency and agriculture sub-sector which is the base sub-sector was horticulture and the others, annual plantation sector such as the livestock sub sector and fishery sub-sector.