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Grace Adonia Josefina Rumagit
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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PERSEPSI KONSUMEN YANG BERBELANJA KOMODITI PERTANIAN PADA SUPERMARKET DI KOTA MANADO Deliana ., Bihuku; Grace Adonia Josefina Rumagit; Caroline B. D. Pakasi
AGRI-SOSIOEKONOMI Vol. 14 No. 1 (2018)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (313.558 KB) | DOI: 10.35791/agrsosek.14.1.2018.19362

Abstract

This research aims to describe consumer perceptions based on the attributes of ease in shopping, product, price, situation, and service to agricultural commodities consumers shopping at Supermarket in Manado City. The data collected were analyzed descriptively and presented in tabular form and cross tabulation. The study was conducted for three months from October 2017 until December 2017 in three supermarkets namely Multimart Manado, Hypermart Mantos, and Transmart Carrefour. The data used is the primary data obtained through interviews to 90 respondents who have been shopping for agricultural commodities in Supermarket in October 2017. The results of research showed that the perception of consumers who shop for agricultural commodities in supermarkets in Manado City against the five attributes that influence it, including in the category strongly agrre (54.7 %), agree (41.8 %), neutral (3.5 %), while categories disagree and strongly disagree was not selected. Of the categories strongly agree, product attributes ranks first (60.4 %), followed by the situation attributes (57.4 %), service attributes (56.3 %), ease of shopping attributes (50.7 %), and final position price attributes (48.9 %).
ANALISIS KEUNTUNGAN PEDAGANG PENGUMPUL “KELAPA KUAH” DI DESA TEWASEN KECAMATAN AMURANG BARAT Exaudia Enggelina Rempowatu; Paulus Adrian Pangemanan; Grace Adonia Josefina Rumagit
AGRI-SOSIOEKONOMI Vol. 14 No. 3 (2018)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (523.209 KB) | DOI: 10.35791/agrsosek.14.3.2018.21646

Abstract

The research aims to calculate the profit of coconut collector "Kelapa Kuah" in Tewasen Village, West Amurang Sub-district. This research was conducted for 3 months from April to June 2018. The method used in this study was the survey method with the technique of direct interviewing with coconut collector. The research result showed that the profit of the coconut collecting trader was Rp. 16.861.169 and R/C ratio was 1.18 which meant that the business of coconut collecting trader was economically profitable and could be maintained.*JNKD*.
ANALISIS KEUNTUNGAN USAHA RUMAH KAYU CV TUMOU PRATAMA DI KELURAHAN WOLOAN 1 KECAMATAN TOMOHON BARAT Andrey Dymitri Makawekes; Grace Adonia Josefina Rumagit; Celcius ., Talumingan
AGRI-SOSIOEKONOMI Vol. 15 No. 1 (2019)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (842.006 KB) | DOI: 10.35791/agrsosek.15.1.2019.22780

Abstract

This study aims to analyze the profits of CV Tumou Pratama's wooden house business in Woloan 1 Village, Tomohon Barat District. This research was conducted for 3 months, starting from September to November 2018. The data used are primary data and secondary data. Primary data was obtained from direct interviews with wood house business owner CV Tumou Pratama (one person). While secondary data was obtained from several sources are the Central Bureau of Statistics, books available at local bookstores and the internet such as google cendikia to access articles from various scientific journals and theses from other universities related to the topic of this research, especially concerning profit analysis. The results of the study indicate that CV Tumou Pratama's wooden house business during the period January 2017 to December 2018 is profitable, both in total and based on type and size (m2). The highest profit per m2 is Rp. 1,003,554, - obtained from Medium Type Wooden Houses (70 m2) compared to Small Type Wooden Houses (36 m2) of Rp.978,099; Large Type (112 m2) of Rp.698,074, -; and Extra Type (198 m2) of Rp.576.352.- *jnkd+eprm*
TINGKAT KEPUASAN “SANG PISANG” DI KOTA MANADO Cahyana ., Candova; Grace Adonia Josefina Rumagit; Leonardus Ricky Rengkung
AGRI-SOSIOEKONOMI Vol. 15 No. 1 (2019)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (504.36 KB) | DOI: 10.35791/agrsosek.15.1.2019.23376

Abstract

The objective of this research is to determine the level of customer satisfaction “Sang pisang” to products, the price of, place, promotion and services. This research is conducted from November to December2018. The data used in this study are primary data and secondary data. Primary data is obtained by direct interview to 44 respondents using questionnaires with Likert Scale. Respondent selection use accidentallysampling method. Secondary data obtained from local book stores and the internet through google scholar to access articles from various scientific journals and thesis from other universities related to the topic concerning the level of customer satisfaction. The research result showed that, the level of customer satisfaction of “Sang Pisang” measured by product, price, place, promotion and service variables was 78.78%. Which is classified as satisfied. Satisfaction level of “Sang Pisang” Consumers are 80,79% of product and 80,18% of service. For the satisfied category, the price variable is 80.00%, the place is 76.27%, and the promotion is 75.68%.*jnkd+eprm*
ALOKASI KREDIT PROGRAM KEMITRAAN PELAKU USAHA KULINER MITRA BINAAN PT TELEKOMUNIKASI INDONESIA TBK WILAYAH MANADO Halomoan Lumban Toruan; Grace Adonia Josefina Rumagit; Leonardus Ricky Rengkung
AGRI-SOSIOEKONOMI Vol. 15 No. 2 (2019)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.755 KB) | DOI: 10.35791/agrsosek.15.2.2019.24482

Abstract

This study aims to determine the allocation of credit funds in the Partnership Program by culinary business partners of PT Telekomunikasi Indonesia Tbk, Manado Region (Program Kemitraan oleh pelaku usaha kuliner Mitra Binaan PT Telekomunikasi Indonesia Tbk Wilayah Manado). Respondents were selected on all Culinary Business Partners. The data used in this study are primary data and secondary data. Primary data was obtained through direct interviews with 14 Foster Partners (respondent) using a questionnaire. Secondary data was obtained from the office of PT Telekomunikasi Indonesia Tbk in the Manado Region, the internet through the google scholar to get electronic books, journal articles and thesis related to the research topic about the allocation of the Partnership Program Credit. The analytical tool used in this research is descriptive statistical method. The results showed thatthe Partnership Credit Program was not used for productive purpose or sector, namely the consumptive sector but was used for household consumption, the cost of children's education, home renovation, buyingtelevision and saving. The percentage of the Partnership Program Credit used for the productive sector was 42.18%, the consumptive sector amounted to 27.75% and savings amounted to 30.07% from the totalamount of loans disbursed to the amount of Rp. 369,000,000, - for a total of 14 culinary business partners.*eprm*
PENGARUH CITRA MEREK, HARGA, DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN DUNKIN’ DONUTS MANADO TOWN SQUARE Putri Gianny Erdipriwiranti; Paulus Adrian Pangemanan; Grace Adonia Josefina Rumagit
AGRI-SOSIOEKONOMI Vol. 15 No. 2 (2019)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (384.045 KB) | DOI: 10.35791/agrsosek.15.2.2019.24490

Abstract

This study aims to analyze how influential the brand image, price, and product quality are on consumer loyalty at Dunkin’ Donuts Manado Town Square. This research was conducted for 1 month, starting from April to May 2019. Primary data was obtained from 96 respondents who werecollected through filling out the prepared questionnaire in advance. Sample selection is done using accidental sampling method. Secondary data was obtained through information from the Dunkin' Donuts company, from the internet through google search and google scholar to get articles, journals and theses related to the topic of research on consumer loyalty. The analysis used is multiple linear regression analysis. The results show that brand image, price, and product quality together influence consumer loyalty. Brand image, price, and product quality individually have a positive and significant effect on consumer loyalty. Brand image, price, and product quality have an effect of 47.9 percent on consumer loyalty, and the remaining 52.1 percent is influenced by other factors.*eprm*
KAJIAN MANFAAT E-COMMERCE PADA PENJUALAN PRODUK USAHA “SNACKING” DI KOTA MANADO Josua Julio Brenda Lumintang; Grace Adonia Josefina Rumagit; Melissa Lady Gisela Taroreh
AGRI-SOSIOEKONOMI Vol. 16 No. 3 (2020)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (439.611 KB) | DOI: 10.35791/agrsosek.16.3.2020.31131

Abstract

This study aims to examine the benefits of e-commerce in selling "snacking" business products in the city of Manado. This research was conducted from May to June 2020. The data used in this study are primary data obtained through interviews with “Snacking” business owners. The data collection method in this study is a survey method. The data analysis method used in this research is descriptive method with a quantitative approach, to describe the sales of "snacking" business products in utilizing e-commerce. The results showed that the benefits of e-commerce in selling "snacking" business products, which can help in increasing the number of orders and sales turnover, as well as a means of business promotion, as well as helping in the development of business products.
Co-Authors Andrey Dymitri Makawekes Cahyana ., Candova Caroline B. D. Pakasi Celcius ., Talumingan Deliana ., Bihuku Exaudia Enggelina Rempowatu Halomoan Lumban Toruan Josua Julio Brenda Lumintang Leonardus Ricky Rengkung Melissa Lady Gisela Taroreh Paulus Adrian Pangemanan Putri Gianny Erdipriwiranti