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Lyndon Reinhard Jacob Pangemanan
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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STRATEGI PEMASARAN KUE PIA ANYEN DI DESA SEA KECAMATAN PINELENG Vika Singgita Findia Dien; Lyndon Reinhard Jacob Pangemanan; Celcius ., Talumingan
AGRI-SOSIOEKONOMI Vol. 15 No. 3 (2019)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (588.541 KB) | DOI: 10.35791/agrsosek.15.3.2019.26096

Abstract

This study aims to look at the marketing strategy of "Anyen" pia cake in the sea village of Pineleng District. This research was conducted for 3 months, starting from March to June 2019. The data used in this study are primary data obtained from direct interviews with Anyen pia cake business owner, Mr. Lexy Pelealu and secondary data from 37 respondents of Anyen pia cake customers. fill out a questionnaire calculated on a Likert scale. The results of this study indicate that the marketing strategy for Anyen Pia is in the excellent category. Where aspects of the marketing mix of products 78.61%, aspects of the marketing mix of prices 85.97%, aspects of the marketing mix of places 81.07%, and aspects of the marketing mix of promotion of 85.97%.*eprm*
ANALISIS KETIMPANGAN PEMBANGUNAN DAN PERTUMBUHAN EKONOMI ANTAR WILAYAH KABUPATEN/KOTA DI PROVINSI SULAWESI UTARA Gracetyani Ovicha Naibaho; Juliana Ruth Mandei; Lyndon Reinhard Jacob Pangemanan
AGRI-SOSIOEKONOMI Vol. 16 No. 3 (2020)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (281.126 KB) | DOI: 10.35791/agrsosek.16.3.2020.31093

Abstract

This study aims to analyze the level of development inequality and economic growth between districts / cities in North Sulawesi Province in 2014-2018. This research was conducted from November 2019 to March 2020. The data used in this study are secondary data. The data were obtained from the North Sulawesi Central Statistics Agency (BPS Sulut) and other literatures according to this study. The results showed that the higher income between regions would affect economic growth and inequality that occurred in North Sulawesi Province. Based on the results of the development inequality analysis, it shows low inequality with an average Williamson Index number of 0.49 (<0.5). Classification of districts / cities in North Sulawesi Province using a regional approach. Typology Klassen is divided into four classifications. Regions are developed and growing fast, regions are developed but are depressed, regions are developing fast but are not developed, and regions are relatively underdeveloped. Based on these results, this study concludes that along with the occurrence of economic growth there will also be population growth. Thus, the rate of economic growth must exceed the rate of population growth. If in the long run the economic growth equals population growth, the regional economy will not experience development and the population's level of prosperity will not progress.
Co-Authors Celcius ., Talumingan Gracetyani Ovicha Naibaho Juliana Ruth Mandei Vika Singgita Findia Dien