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Joachim N.K. Dumais
The Agribusiness study program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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ANALISIS TINGKAT KEPUASAN KONSUMEN DI RESTORAN LUMBUNG KAWANUA MANADO Agus S. Sitepu; Joachim N.K. Dumais; Noortje M. Benu
AGRI-SOSIOEKONOMI Vol. 17 No. 2 (2021)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (373.044 KB) | DOI: 10.35791/agrsosek.17.2.2021.33845

Abstract

The objective of this research is to measure the level of customer satisfaction of restaurant Lumbung Kawanua Manado viewed from the aspect of product, price, place, promotion and service. This research was conducted from September to October 2020, using primary and secondary data with sampling technique of accidental sampling method and respondents were 40 people. The method of analysis used is descriptive data analysis depicting Level of Consumer Satisfaction at Restaurant Lumbung Kawanua Manado. To measure the Level of Consumer Satisfaction at Restaurant Lumbung Kawanua Manado, use the Likert Scale. The result of the research showed that the perception index of customer satisfaction to Restaurant Lumbung Kawanua Manado was 85.6% and classified as very satisfied (SP). Keywords: Analicis, Satisfaction Le
Co-Authors Agus S. Sitepu Noortje M. Benu