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All Journal Jurnal Ipteks Terapan : research of applied science and education
Okta Sari Rajagukguk
Universitas Prima Indonesia
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ANALYSIS OF THE INFLUENCE OF LOCATION, PRICE AND QUALITY OF SERVICE ON CONSUMER PURCHASE DECISIONS Milka Rositi Sianipar; David Arjuna Situmorang; Putri Dian Sari Harefa; Okta Sari Rajagukguk; Nurma Junita Sidauruk; Januardin Januardin
Jurnal Ipteks Terapan (Research Of Applied Science And Education ) Vol. 16 No. 3 (2022): Jurnal Ipteks Terapan (Research Of Applied Science And Education)
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (604.702 KB) | DOI: 10.22216/jit.v%vi%i.1125

Abstract

This study aims to determine the effect of examination area, cost, and nature of the administration on the purchase choice of buyers at PT. Coronavirus Parade during the pandemic. The strategy used in this study is a quantitative methodology. Using the SPSS program to collect test information and test measurable investigations. H Result area of ​​this research variable Positive massive impact on critical purchase choices 0.008 <0.05 and t count 2.710. The cost factor affects the choice of buying, with 0.03 < 0.05 and the significance of t --count 2.735 The nature of the administrative factor greatly influences the choice of buying, with a critical increase of 0.000 <0.05 and t count 3.737 Factors of area, cost, and the nature of the administration affect concurrent purchase option
Co-Authors David Arjuna Situmorang Januardin Januardin Milka Rositi Sianipar Nurma Junita Sidauruk Putri Dian Sari Harefa