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All Journal E-JRM International Journal of Business and Quality Research
M. Aliyuddin
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Experiential Marketing, Atmosphere Toko, Dan Sense Of Trust Terhadap Kepuasan Konsumen Mahasiswa Kedai Kopi Pete, Kota Malang M. Aliyuddin; Rois Arifin; Eka Farida
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 25 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.831 KB)

Abstract

Abstract The aim of this research is to know satisfaction of consumers in Kopi Pete Shop in Malang City. Based on the influence of experiential marketing, shop’s atmosphere and sense of trust. This is quantitative descriptive verificative research using non probability sampling with purposive sampling method as a sampling technique. 75 respondent was picked as a sample for this research. The result shows that experiential marketing variable doesn’t affect to consumer’s satisfaction partially, otherwise the shop’s atmosphere trust affect to consumer’s satisfaction partially, sense of trust affect to consumer’s satisfaction partially. Experiential marketing, shop’s atmosphere, and sense of trust, affect simultaneously towards consumer’s satisfaction in Kopi Pete Shop Malang. Researcher hope for the next generation to add another variable, respondent’s amount and using newer theory to give interesting update in the research. Keywords : Experiential Marketing, Shop’s Atmosphere, Sense Of Trust,  Consumer’s Satisfaction
Structural Model Of Economic Growth On The Island Of Java M. Aliyuddin; Etty Soesilowati; Tri Wahyu Hardaningrum
International Journal of Business and Quality Research Vol. 3 No. 04 (2025): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i04.2705

Abstract

Structural transformation is an important topic in the literature on economic growth. Recent research identifies various paths of structural transformation in developing countries, emphasising that the key to growth is the shift of labour from agriculture to manufacturing and services. Input-output analysis of 17 sectors can identify sectors with important roles on the island of Java. The type and design of this research use a descriptive quantitative approach. The results of this study show that the key sectors are played by three sectors, namely sector 4 (electricity, gas and ice production), sector 8 (transportation and warehousing), and sector 13 (business services), because these sectors have strong backward and forward linkages. Therefore, it is important to support these key sectors as well as other economic sectors for the sustainability of Java's economic transformation, particularly in increasing the output multiplier, income multiplier, and employment opportunity multiplier, through support such as investment, both domestic investment (PMDN) and foreign investment (PMA). Furthermore, to sustain economic growth on the island of Java, support is also needed for international trade, with a focus on labour productivity and technology
Co-Authors Eka Farida Etty Soesilowati Rois Arifin Tri Wahyu Hardaningrum