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Sandra Oktaviasari
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Economics, Econometrics & Finance

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Promosi Penjualan, Store Atmosphere, Dan Brand Image Berpengaruh Terhadap Repurchase Intention (Studi Kasus Pada Cafe Ortho Kopi Malang Sandra Oktaviasari; Rois Arifin; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 12 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

 Abstract The purpose of this study was to determine sales promotion, store atmosphere and brand image effect on repurchase intention at ortho kopi coffee house malang. By using a sample of consumers at ortho kopi coffee house malang, the results show that partially sales promotion, store atmosphere, and brand image has a positive and significant effect on repurchase intention. Simultaneously sales promotion, store atmosphere and brand image together have a positive and significant effect of 83.1% and the remaining 16.9% is influenced by other variables that are not explained in this study. Keywords: brand image, store atmosphere, sales promotion, repurchase intention
Co-Authors ABS, M Khoirul Rois Arifin