Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal E-JRM
Tri Sugiarti Ramadhan
Unknown Affiliation
Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Pengaruh Celebrity Endorser, Perilaku Konsumen Dan Iklan Terhadap Minat Beli Konsumen Pada Produk Avoskin Di Media Sosial Tiktok (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang Angkatan 2019) Aisyah Putri Patrisia; Nurhidayah Nurhidayah; Tri Sugiarti Ramadhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (617.826 KB)

Abstract

Abstract This study aims to examine and explain the influence of celebrity endorsers, consumer behavior and advertising on buying interest in Avoskin products on Tiktok social media (Case Study of Students of the Faculty of Economics and Business, Islamic University of Malang, Class of 2019). This research includes a type of research with quantitative. The method used is multiple linear regression. The sampling technique uses the formula from Solvin with the calculation results of 86 samples. To solve the problem in this study using SPSS with the help of validity test, reliability test, normality test, multiple linear regression analysis, multicollinearity test, heteroscedasticity test, F test, and t test. The results showed that simultaneously. The variables Celebrity Endorser (X1), Consumer Behavior (X2), Advertising (X3) have a significant simultaneous effect on Buying Interest in Avoskin Products on Tiktok Social Media (Y). And there is a partial influence between Celebrity Endorser (X1), Consumer Behavior (X2), Advertising (X3) on Buying Interest in Avoskin Products on Tiktok Social Media (Y) Keywords: Celebrity Endorser, Consumer Behavior, Advertising, Buying Interest
Pengaruh Lokasi, Biaya Pendidikan, dan Word of Mouth Terhadap Keputusan Memilih Pondok Pesantren (Studi Kasus Pada Pondok Pesantren Shirotul Fuqoha Putri) Syairotun Nadzifah; Muhammad Ridwan Basalamah; Tri Sugiarti Ramadhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (498.557 KB)

Abstract

Abstract This research was conducted to determine the location, cost of education, and word of mouth on the decision to choose an Islamic boarding school. The case study was at the Shirotul Fuqoha Putri Islamic boarding school which is located at Jalan Basuki Rahmat No.104, Dusun Krajan, Sepanjang, Kec. Gondanglegi, Malang Regency. The method used is quantitative which aims to explain the position of each variable and its influence between one variable and another variable, and the data source used is primary data, namely by distributing questionnaires with Linkert class to the guardians of the students of the Islamic boarding school Shirotul Fuqoha Putri. The sample calculation in this study used the slovin formula which produced 86 respondents. The results of this study are the variables of location, cost of education, and word of mouth simultaneously influence the decision to choose a boarding school. Partially, the cost of education and word of mouth have an effect on the decision to choose a boarding school, while the location has no effect on the decision to choose a boarding school. Keywords: Location, Cost Of Education, Word of Mouth, and Decision to Choose
Pengaruh Harga, Kemudahan Penggunaan Dan Promosi Terhadap Keputusan Pembelian Dalam Memilih Grabfood (Studi Kasus Pada Mahasiswa FEB UNISMA Angkatan 2019) Ainur Ropik; Muhammad Ridwan Basalamah; Tri Sugiarti Ramadhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to find out and analyze the relationship between Price, Ease of Use and Promotion on Purchase Decisions in Choosing Grabfood. This research uses studies on students of the Faculty of Economics & Business, Islamic University of Malang, class of 2019. The data was obtained by distributing questionnaires to students of the Faculty of Economics & Business, Islamic University of Malang, class of 2019, who were selected by purposive sampling. Determining the number of samples using the slovin formula and the results obtained were 90 respondents. The analytical method used in this study is multiple linear regression analysis, using SPSS 16. The results of this study indicate that price, ease of use and promotion simultaneously influence purchasing decisions. Partially Price has an effect on purchasing decisions, Ease of Use partially influences purchasing decisions, Promotions partially has no effect on Purchasing decisions. Keywords: Price, Ease of Use, Promotion, Purchase Decision
Co-Authors Ainur Ropik Aisyah Putri Patrisia Basalamah, Muhammad Ridwan Nurhidayah Nurhidayah Syairotun Nadzifah