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All Journal Easta Journal of Innovative Community Services INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Isnaina Azhuri
Universitas Duta Bangsa Surakarta
Economics, Econometrics & Finance Social Sciences

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Membangun Bisnis Es Coklat Cokot di Waduk Cengklik Boyolali Isnaina Azhuri
Easta Journal of Innovative Community Services Vol 1 No 02 (2023): Easta Journal of Innovative Community Services (EJINCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.503 KB) | DOI: 10.58812/ejincs.v1i02.77

Abstract

Saat ini bisnis kuliner berkembang semakin pesat. Peningkatan tersebut menjadi fenomena penting, karena mudahnya membuka bisnis usaha kuliner saat ini. Kemajuan teknologi juga tidak lepas dari perkembangan bisnis kuliner. Contoh pemanfaatan teknologi terhadap bisnis kuliner salah satunya dengan strategi pemasaran online. Salah satunya yang dilakukan oleh Es Coklat Cokot Waduk Cengklik. Tujuan dari artikel ilmiah ini ialah untuk mengetahui strategi yang diterapkan dalam pengembangan usaha es coklat cokot. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif. Metode ini melalui beberapa tahapan yaitu penemuan fakta dan fenomena melalui studi lapangan. Hasil penelitian menunjukkan strategi pemasaran yang diterapkan di Es Coklat Cokot Waduk Cengklik adalah pemasaran melalui media sosial yaitu Instagram, pemilihan lokasi usaha yang strategis, dan diadakannya promo untuk menarik minat pembeli.
CORPORATE GOVERNANCE, FINANCIAL PERFORMANCE, AND FIRM VALUE: EVIDENCE FROM MANUFACTURING COMPANIES IN INDONESIA Isnaina Azhuri; Fazya Nindita Gustifa; Maghfiratul Aini
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 7 (2026): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research seeks to examine the influence of Good Corporate Governance (GCG), Profitability, Leverage, and Firm Size on the Firm Value of manufacturing companies listed on the Indonesia Stock Exchange (IDX). The GCG variable in this study is represented by Managerial Ownership, Institutional Ownership, Independent Commissioners, and Audit Committees.  This research adopts a quantitative approach, utilizing secondary data sourced from company annual reports covering the 2021–2023 period. The sampling method applied is purposive sampling, which produced a total of 240 samples. IBM SPSS 26 software was used to perform multiple linear regression analysis on the collected data. The results indicated that individually, managerial ownership, profitability, and leverage had a significant and positive effect on firm value. On the other hand, institutional ownership, independent commissioners, and company size showed no significant effect on firm value. Nonetheless, collectively, the independent variables had a statistically significant effect on firm value.
Co-Authors Fazya Nindita Gustifa Maghfiratul Aini