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All Journal SATUKATA: Jurnal Sains, Teknik, dan Studi Kemasyarakatan Gudang Jurnal Multidisiplin Ilmu
Tasman S. Haris
Universitas Lakidende
Religion Aerospace Engineering Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PENGARUH KUALITAS PRODUK, PROMOSI DAN LAYANAN PURNAJUAL TERHADAP CITRA MEREK HANDPHONE SAMSUNG DI 6 (ENAM) GERAI/TOKO PENJUAL HANDPHONE DI KECAMATAN UNAAHA Tasman S. Haris; Nur Laena
SATUKATA: Jurnal Sains, Teknik, dan Studi Kemasyarakatan Vol. 1 No. 2 (2023)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.105 KB) | DOI: 10.47353/satukata.v1i2.644

Abstract

This study aims to determine the effect of product quality, promotion and after-sales service on the brand image of Samsung mobile phones in 6 (six) outlets/shops selling mobile phones in Unaaha District. The data collection method was carried out through questionnaires distributed to the public who purchased Samsung mobile phones at 6 (six) outlets/shops selling mobile phones, totaling 100 respondents. The analytical method used in this study was multiple linear regression analysis. The data obtained were then processed using SPSS version 26. The results showed that product quality, promotion and after-sales service simultaneously and partially had a positive and significant effect on the brand image of Samsung mobile phones in 6 (six) mobile phone outlets/shops in Unaaha District.
Pengaruh Disiplin Kerja Dan Kompensasi Terhadap Kepuasan Kerja Karyawan PT. Nusantara Sakti (NS) Unaaha Tasman S. Haris; Jumiatin Ida Ningsih T
Gudang Jurnal Multidisiplin Ilmu Vol. 1 No. 2 (2023): GJMI - AGUSTUS
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v1i2.40

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh disiplin kerja dan konpensasi terhadap kepuasan kerja karyawan PT. Nusantara Sakti (NS) Unaaha. Sampel dalam penelitian ini berjumlah 54 responden. Analisis yang digunakan adalah regresi linear berganda, dengan menggunakan software IBM SPSS 26.0. Hasil penelitian ini menunjukan bahwa disiplin kerja dan konpensasi secara simultan berpengaruh positif dan signifikan terhadap kepuasan kerja karyawan PT. Nusantara Sakti (NS) Unaaha. Selanjutnya disiplin kerja secara parsial berpengaruh negatif dan tidak signifikan terhadap kepuasan kerja karyawan PT. Nusantara Sakti (NS) Unaaha dan kompensasi secara pasial berpengaruh positif dan signifikan terhadap kepuasan kerja karyawan PT. Nusantara Sakti (NS) Unaaha.
Co-Authors Jumiatin Ida Ningsih T Nur Laena