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All Journal Jurnal Mirai Management Economics and Digital Business Review
Yandi Suprapto
Program Studi Manajemen, Universitas Internasional Batam
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Lingkungan Budaya Terhadap Implementasi Bisnis Skala Internasional Yandi Suprapto; Figo Winnerko; Andrian Andrian; Jessyka Jessyka
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.3932

Abstract

Through data analysis, background information can help promote international business by considering the existing culture. In this paper, the author will elaborate on the importance of cultural elements in international business, how culture can affect international business strategy and marketing, as well as case studies on challenges and obstacles that arise. The research method used is data collection and processing from various sources, including online journals and websites relevant to the topic of discussion. In conclusion, the influence of culture is significant in the success or failure of international business. Losses are not uncommon in business, but the impact of culture on international business strategy affects various aspects such as communication, negotiation, decision-making, values-beliefs, business practices, consumer preferences, government regulations and policies, as well as human resource management. To succeed in international expansion, companies must conduct in-depth market and cultural research, adapt products and services, collaborate with local partners, comply with local laws and regulations, as well as develop cross-cultural communication and negotiation skills. Additionally, companies must be committed to ethical and socially responsible business practices, and be willing to learn and adapt to changes. Key Words: Cultural, Business, International
Penerapan Strategi Digitalisasi pada Wok In Batam Jesslin Jesslin; Yandi Suprapto
Economics and Digital Business Review Vol. 4 No. 1 (2023): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i1.271

Abstract

Wok In Batam merupakan salah satu UMKM yang bergerak di bidang kuliner. Wok In Batam didirikan oleh Ibu Dessy pada tanggal November 2021. Sejak pertama berdiri, Wok In Batam belum pernah melakukan penjualan secara digital sehingga penulis menilai perlu dilakukan upgrade dalam penjualan yang selama ini telah dilaksanakan oleh Wok In Batam, seperti dengan melakukan penjualan melalui fitur Grabfood dan Go Food yang telah tersedia dalam aplikasi Grab dan Gojek. Selain itu, penulis menilai perlu dilakukan promosi melalui fitur yang telah disediakan oleh media sosial, seperti Instagram Ads dan aplikasi Tik Tok yang sangat banyak digunakan oleh berbagai kalangan saat ini.
Co-Authors Andrian Andrian Figo Winnerko Jesslin Jesslin Jessyka Jessyka