Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Ekonomi
Reza Febriani
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Etnosentrisme Konsumen pada Preferensi Konsumen Studi: Perbandingan Preferensi Konsumen WNI Keturunan India pada Produk Bercorak India Dibanding Produk Bercorak Non-India Reza Febriani; V. Rachmadi Parmono
Jurnal Bisnis dan Ekonomi Vol 28 No 2 (2021): Vol. 28 No. 2 EDISI SEPTEMBER 2021
Publisher : Faculty of Economics and Business, Universitas Stikubank

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/jbe.v28i2.9276

Abstract

This study discusses the extent of consumer preferences of Indonesian citizens of Indian descent in Indian-patterned products compared to non-Indian-patterned products. This study aims to determine the preference of Indonesian consumers of Indian descent in Indian-patterned products compared to non-Indian patterns. This research uses quantitative methods. The method used to obtain primary data by disseminating it directly to Indonesian citizens of Indian descent. The collected d ata were analyzed by analysis of mean, crosstab , and regression analysis. Based on the data analysis that has been carried out, the results of the study obtained several findings as follows. Based on regression analysis, ethnocentrism affects consumer preferences. Based on Analysis Chi Square, ethnocentrism has no relation to respondents' age, gender, income, education, or occupation
Co-Authors V. Rachmadi Parmono