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All Journal Indo-Fintech Intellectuals: Journal of Economics and Business Horizon: Indonesian Journal of Multidisciplinary
Rhena J
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Embracing Digitalization in Tourism: Strategic Approaches for Global Competitiveness in the Digital Economy Era J, Rhena; Kraugusteeliana, Kraugusteeliana; Hamzar
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 2 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i2.1282

Abstract

The digital economy era has transformed various sectors, including tourism. Digital technology enables companies to operate more efficiently and reach global markets more easily. Digital transformation has become an urgent necessity for the tourism industry to remain competitive. This research aims to explore how a strategic approach to digitalization can be applied by tourism businesses to enhance their global competitiveness in the digital economy era. The research employs a literature review method with a qualitative approach. Data were collected from Google Scholar with publication dates ranging from 2011 to 2024. The study results indicate that digitalization has become imperative for tourism businesses in facing global dynamics in the current digital economy era. More than just the use of information technology, digitalization involves a comprehensive transformation of business processes, from marketing to the tourist experience at destinations. Successful examples of tourism digitalization in Indonesia, such as Wonderful Indonesia and online ticket booking platforms, demonstrate significant potential in enhancing global competitiveness and strengthening the local tourism industry
Behavioural Economics dalam Era Digital: Mengapa Konsumen Semakin Rentan terhadap Impulse Buying.? Amory, Jeffriansyah Dwi Sahputra; Rhena J; Heryati, Yati
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.6213

Abstract

Perkembangan teknologi digital melalui kemudahan akses informasi, personalisasi algoritma, promosi berbatas waktu, serta integrasi media sosial dan e-commerce telah meningkatkan kecenderungan impulse buying dalam proses pengambilan keputusan konsumen modern. Penelitian ini bertujuan untuk mengkaji bagaimana perspektif behavioural economics menjelaskan meningkatnya kerentanan konsumen terhadap impulse buying pada era digital. Penelitian menggunakan metode tinjauan pustaka dengan pendekatan kualitatif dan analisis deskriptif. Data diperoleh dari Google Scholar serta berbagai sumber ilmiah relevan seperti ScienceDirect dan ResearchGate pada periode 1972–2026. Hasil penelusuran awal menghasilkan 50 artikel, kemudian diseleksi berdasarkan relevansi topik, kualitas sumber, dan kesesuaian dengan tujuan penelitian sehingga diperoleh 43 artikel yang digunakan sebagai bahan analisis. Hasil kajian menunjukkan bahwa perilaku impulse buying dipengaruhi oleh keterbatasan rasionalitas, bias kognitif, respons emosional, serta mekanisme nudging yang diterapkan dalam lingkungan digital. Berbagai fitur seperti rekomendasi personal, live shopping, notifikasi promosi, ulasan pengguna, dan strategi kelangkaan produk terbukti memperkuat dorongan pembelian spontan. Studi kasus pada Shopee 11.11, TikTok Shop Live Shopping, dan Alibaba Singles' Day memperlihatkan bagaimana teknologi digital mampu memanfaatkan karakteristik psikologis konsumen untuk meningkatkan transaksi. Kajian ini menegaskan bahwa behavioural economics memberikan kerangka yang lebih komprehensif dibandingkan pendekatan ekonomi rasional dalam menjelaskan perilaku konsumsi pada era digital.
Co-Authors Hamzar Heryati, Yati Jeffriansyah Dwi Sahputra Amory Kraugusteeliana Kraugusteeliana